I am a big believer that the term “link building” should be abolished and forever re-branded as “relationship building.” Successfully creating and managing relationships is what will get you links, not sending out mass impersonal emails asking for links. Think of link building as networking – people are more likely to link to people they Follow SEJ on Twitter @sejournal

Original post:
Utilizing Existing Partnerships to Score Easy SEO Wins

I’ve recommended from the beginning that businesses should use Google+, but with the launch of Search Plus Your World, the web marketer’s game has changed… And getting that Google+ account is critical. But just having an account will not help you. You must optimize it to get the best results from Search Plus Your World

See more here:
How to Create an Effective Google+ SEO Content Strategy

I’m sure you’ve seen those handy guides in magazines that tell you to eat 13 pretzels instead of 100 M&M’s or taco pizza instead of taco salad. This is like that, only less delicious.

See the original post here: 
Do This, Not That: SEO Content Edition!

There are so many myths out there about Panda and what it means. This infographic from Single Grain makes it very easy for you to understand what Panda is, what can hurt your site, link building tips and offers suggestions on what to do if your website was affected. Follow SEJ on Twitter @sejournal Follow SEJ on Twitter @sejournal

Read more here: 
Easy Way to Understand Google’s Panda

When Twitter announced they were instituting a new censorship policy, the micro-blogging platform faced an immediate and severe backlash from the majority of the web community. Now, as a result of a previously announced change to the Blogger platform that was initially announced on January 9th, the Blogger platform has also come under scrutiny.

Read the original here:
Google Blogger URL Redirects Censor International Users

There are loads of companies, be it small or large, itching to dive into social media platforms.

Continued here:
Opinion: What can go wrong in social media?

The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.”  The channel will showcase “Off Duty,” a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal’s Saturday paper. Hosted by Wall Street Journal reporter Wendy Bounds, “Off Duty” will offer on-demand content from many of its namesake’s features, as well as other culture coverage from the Journal – from food to fashion, music and movies, travel to tech.

Read the original here:
Wall Street Journal Launches ‘Off Duty’ YouTube Channel

After YouTube’s latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what’s new. If you did, you might have come across some of the selections in this week’s round up of the best viral videos

View original here:
The Week’s Best Viral Videos & Video Marketing Lessons – Singing Obama Edition

When it comes to targeting search engines to reach international markets, we’re going to have to do things a little differently. As we expand our horizons we begin to form connections with those who not only speak different language but bring a whole set of different cultural expectations to their business dealings online.

Originally posted here: 
Optimizing for Search Engines: By Language or By Country?

Challenging the ranks of Google, as far as its contribution in evolution of search engines in particular and evolution of the internet in general is concerned, is simply not a wise man’s choice.

View post: 
Google Algorithm Changes – Also Changing The Web Marketing Norms