The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.

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Coca Cola & Peugeot Exhibit Content Marketing Leadership with UK Video Marketing Campaigns

Zuckerberg moves almost as fast as you can say “hoodie.”  While we were feasting our eyes on the media’s fascination regarding Mark’s choice in clothing, Facebook donned itself in two more acquisitions.  I say ‘more,’ in reference to the few-week lapse in acquisitions; as we all have heard, Facebook acquired startup Instagram as of late. 

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A Keen Mind in Sheep’s Clothing

The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren’t really contributing all that much to the overall

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TV Still Dominant Video Consumption Platform, For Now

In his opening keynote at SMX London, Amit Singhal, VP and Google Fellow, who rewrote the original Google algorithm upon his hire in 2000, said today that “Relevancy is King”.

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‘Relevancy is King’ Says Google VP at SMX London

On Tuesday, the world’s largest social network raised the target IPO price range to $34 to $38.

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Facebook Update: Higher Target IPO Price Resulting in Stakeholder Liquidation

Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular.  And it’s easy to see why: no longer are people having to rely on written instructions, which can be confusing or be missing vital information, they can actually see the recipe being cooked, or the piano being played, or whatever skill people want to learn. Howcast.com , a video destination site that specializes in these videos, announced a retooling of their site today .  We talked to Jason Liebman, co-founder and CEO of Howcast  (below), who shed some light on the relaunch and provided some insight into the world of instructional video content.

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This week the Reel Web covers a lot of topics including YouTube’s venture into providing premium content, the stats on video sharing apps on mobile devices as well as a couple quick resources on monetizing your videos and looking at your video analytics.

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