Two years ago, I took a look at Vzaar , an online video hosting & delivery platform, and gave them a fairly good write up . But a lot of things can change in two years, just look at ReelSEO for example, and so, I thought it time I roll back into Vzaar and see what’s what.

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Vzaar: An Affordable, Customizable Business Video Platform

Remember all the hustle and bustle there was to get HTML5 off the ground and implement immediately even though there was no standard codec, it lacks tons of functionality and all that? LongTail Video does and they broke down just where it all stands now in a nice, informative way in the LongTail Video State of HTML5 Video . They went through six key factors on how HTML5 Video is doing presently to give the industry an overhead look at how things are progressing and I have to say, in some areas it’s quite grim

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The State Of HTML5 Video – Growing, But Also Kind Of A Mess

Lately it seems like I’m always finding a great example of branded content.  If you’re an advertiser looking to make a splash, destroying things to make a point seems to be a good thing to try.  With Blendtec, they’ve blasted off with branded content showing their blenders destroy things you don’t put into blenders, like an iPad .  Recently, Moe’s Southwest Grill has taken a similar route in advertising their restaurants, by showing what happens when we put things we shouldn’t into a microwave.  The video has over 700,000 views since its posting on January 23, and it has given Moe’s its first large-scale YouTube hit. What Happens When You Put Metal Objects, Light Bulbs, Into A Microwave

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Moe’s Southwest Grill Takes A Page From Will It Blend, Scores Big YouTube Hit

20th Century Fox has teamed with Big Frame , a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, “found footage,” very much like Cloverfield did a few years ago by adding crazy special effects.  Big Frame got YouTube stars DeStorm, MrDeshawnRaw, and Mystery Guitar Man in on the act, a subscriber base of more than 3.5 million. More Great Creative Advertising From 20th Century Fox Fox was behind last year’s “Ape With AK-47″ that promoted Rise of the Planet of the Apes , so their marketing team is very with it when it comes to branded content.  The idea that Fox has for Chronicle is to have these YouTubers promote/spoof the movie with the theme of “dangers of telekinesis.”  First, we’ll take a look at the official trailer for Chronicle , which looks pretty awesome: Click here to watch the video. As I will discuss next week, Chronicle is one of the most-viewed movie trailers on YouTube right now, and this one has over 7 million.

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20th Century Fox Gets YouTube Stars To Promote "Chronicle"

After YouTube’s latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what’s new. If you did, you might have come across some of the selections in this week’s round up of the best viral videos

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The Week’s Best Viral Videos & Video Marketing Lessons – Singing Obama Edition

Some time ago I wrote about Vid.ly – one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they’re announcing that everything Vid.ly offers will be directly integrated into Encoding.com for a simple workflow from uploading to delivery. To go along with that they are also talking today about the Future-Proof Video program that offers automatic preparation of Vid.ly videos for new formats/devices as they enter the market

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Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.  It began as a simple film/TV development home; Kutcher’s Guess Who and the company’s most recognizable property, Punk’d , were produced under Katalyst.  In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind for which we’ve praised Red Bull and GoPro recently.  Their work with brands like Nikon and Mountain Dew, and being considered a leader in the field of social media, led to Google offering them one of the 100 YouTube original channels, Thrash Lab , which is targeting a Spring launch. I had some questions prepared for Katalyst Media president, Anthony Batt, but once he started giving me background on the company and what they do, I almost didn’t need to ask them.  It’s clear that Katalyst is serious about making content for brands that eschew traditional advertising methods, that a story comes first before the brand name.  Batt has even moved on from the term, “branded content,” because it’s “too on the nose.”  He thinks of “branded content” as something from the nineties, that what we’re focusing on now is “amazing content,” something that a brand creates for a target audience that is compelling first and foremost.  The brand, meanwhile, gets rewarded for being associated with that content, depending on if they’re reaching the right audience. The ReelSEO Exclusive Interview With Anthony Batt Anthony Batt: Most brands make advertising

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The Future Of "Branded" Content – Katalyst Media Launching YouTube Channel

Danny Sullivan is a pretty smart dude. If you’re not familiar with him, it probably means you haven’t dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content , it really got me fired up

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Greed & The Crumbling Dream Of A Video Promised Land

Mark Robertson, the Founder of ReelSEO, and I will be speaking in the “Next Gen YouTube Marketing” session at SES New York , which will be held at the Hilton New York during March 19-23, 2012.  Since you can read what we have to say on that topic right here, right now, why would you want to travel in time to see and hear a couple of Men in Black reveal the secrets to the universe at the largest search and social media event of its kind? Excellent question.  The answer you’re looking for lies right here: Click here to watch the video.

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SES New York 2012: Three Key Reasons For Video Marketers & Producers To Attend

HTML5 is the future of video. Probably.

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Flash Video Isn’t Dead, It Just Pivoted