It seems like every day I wake up, I’m reading about an ad company that had a very good 2011, has taken their company through another round of investing, and getting support from all sorts of venture capital.  UK-based Brainient has just raised $1.8 million for their company , which specializes in interactive video advertising and personalized video retargeting.  The money is for the usual: expand their business and improve the technology, but they’re also looking to find a New York City office since, you know, America rules. Brainient’s Ad Technology Will Follow You Brainient’s interactive video ad technology, adding pre-rolls (they call theirs “BrainRolls”) to video, is not all that new.  That’s where some sort of interactive, clickable graphic appears on the screen and you can be redirected to a place where you can learn more about the product.  What they claim through another service called “BrainAds,” is that they can retarget someone who has shown interest in a product but might be on the fence.  I’ll let Brainient do the talking: We add a tag on your website that anonymously tracks a person’s behaviour through a browser cookie. Then, whenever that person watches a video on one of our network partners, we will dynamically create a video ad for that person.

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Brainient Claims Interactive Video Ad Can Follow The Viewer Off Site

Interactive video ads was something I thought we would see a lot of in 2011 and, we did, just not up to the level I had expected.

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Christmas Day Interactive Video Ads 6x More Engaging Than Cyber Monday, Says Jivox

I just saw this press release (even though I was done working for the day mostly) about AOL and the creation of AOL Video. I thought, well, that’s timely (in that I saw it, not that they’ve waited so long to get it done).  You did know they bought 5min.com right? It seems that AOL

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AOL Gets Serious About The Power Of Online Video Content

Ooyala, a provider of video monetization products and services, has introduced a new product called Ooyala Paywall.  Typically the word “paywall,” in Internet terms, refers to a blockade between users and a portion of the content they’re after, and that’s exactly what this product is.  It’s a smooth, integrated way for video publishers to take

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Ooyala Gives Video Publishers Integrated Paypal Payment System

If you read the Reel Weekender thoroughly, like the good readers I know you all are, you’ll know that I linked over to Pace Lattin’s site, Industrypace.com as he’s seemingly being threatened due to his reporting on video ad fraud. Well hot on the heels of that, and quite timely for me, comes new research

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What Is A Video View? What Is Fraudulent? TubeMogul Helps Us Decide

So far this week from the IFA show in Berlin we have heard from Sony who is offering Music Unlimited (I am certain video will follow), and 3D video and tablet computers have dominated the scene.

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Samsung Hooks Up with BlinkBox for UK Video-on-Demand on Internet TVs

YouTube recently announced that they would be testing a video rental service via their site. As a “Beta Test,” they’ve partnered with Sundance Film Festival and have five films available. It seems they will be available for rent until the end of the month

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YouTube Movie Rentals in the Works

International expansion is going to be vital to the growth of the cable and network TV business over the next several years.  At the NATPE conference in Las Vegas, I interviewed Discovery Communications CEO David Zaslav.  David talked about the opportunities in markets like India, Russia and Romania and explained why TV companies should focus resources there. Also in this week’s episode, I spoke with the digital head at top-rated cable network USA about how to best extend a TV show onto the Web.

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The Future of Television is International – Report from NATPE

AOL has purchased video production company StudioNow Inc for $36.5 million. We wrote about StudioNow back in the Fall of 2008 , when they had just signed a deal to develop videos for CitySearch.  This merger/purchase is newsworthy because of the technology that StudioNow had created–as well as for what it might mean for AOL’s ability to delve deeper into video

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AOL Snatches Up Online Video Provider StudioNow For $36.5M

The viral landscape is a very fluid, breathing sort of thing. That’s why we publish this column on a (mostly) weekly basis… because there are always fresh examples of viral success.  Let’s take a look at what’s gone viral this week in the world of online video, and attempt to pinpoint some of the core reasons for that success

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Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/22/2010