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While out casting my net in hopes of finding something interesting to tell you all about, I ran across a recent video over at the Kaltura Blog that was talking about Video Analytics best practices and I thought, gee, that’s some interesting stuff. Especially since my earlier video analytics article this week got such a great response. Girish Bettadpur, Sr.
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Akamai and Kaltura Offer Video Best Practices for Video Analytics
Vzaar, the online video hosting service, is giving you a new way to monetize your content through a new partnership with MPP Global Solutions who is supplying them a paywall solution.
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Monetize Your Video Content with New Vzaar Paywall Partnership
I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn’t heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online video presence, so I thought I would share. Some Online B2B Video Background According to the Content Marketing Institute, online B2B video viewing was up 27% 2010-11
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A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising.
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Metrics and Bundling Key to TV/Online Video Advertising Convergence
Streaming Media East is ready to hit New York City next week and we’ve got the top reasons why you should be attending. As an added bonus, we’ve also got a discount code for you to shave off a bit of the price to make it even more enticing. Ooh la la! If you’re using video for your business, you need to get to this show
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Why You Should Be At Streaming Media East Next Week
The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO seems to be bullying consumers into sticking with a cable plan when people, like me, are cutting the cable and using Hulu instead
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Yet another report on the connectedness of our TVs has been released and shows that some one in five US households have a connected TV be it solo or through a game console.
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More than 20% of US Households Have Connected TV, Most Never Connect it
Real Networks has put together a quick history of digital file formats for video. While they glaze over the pre-digital era (which would have probably been really interesting) they did dive deep starting in 1984 with the first digital video standard. Accompanying all the major milestones, images of the King of Pop over the years.
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AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web.
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TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?
Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it’s comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March?
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Video Ad Impressions Reach Record Numbers in March 2012
