A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising.

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Metrics and Bundling Key to TV/Online Video Advertising Convergence

The following is the first episode of a new weekly video series that we’re launching in conjunction with our friend and host, Stephen Schweikart of Vscreen.com .

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Video Lighting Basics for Beginners: Introducing ReelRebel Episode #1

Streaming Media East is ready to hit New York City next week and we’ve got the top reasons why you should be attending. As an added bonus, we’ve also got a discount code for you to shave off a bit of the price to make it even more enticing. Ooh la la! If you’re using video for your business, you need to get to this show

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Why You Should Be At Streaming Media East Next Week

This week on the Reel Web we discuss several video news items from the past week… Google Hangouts On Air launch to all users, the purchase of Revision 3 by Discovery Communications, Amazon looking for original video shows, and more changes to YouTube’s platform and more. Click here to watch this video

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YouTube definitely wants you to succeed.  The more that you do, the more that they do.  Last year, YouTube gave us the YouTube Creator Playbook , which gave us a step-by-step process in which a great channel filled with great content could reach a wide audience.  And we covered each section .  This year, YouTube released the Advertiser Playbook , which is a comprehensive guide from pre-production to publishing.  And the first section we’ll be covering is the planning stage.  You can’t shoot a succession of videos that will gain an audience without a plan (in most cases), so let’s see what the people at YouTube say about it.

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4 Steps for Shooting Successful Web Video – The YouTube Advertiser Playbook: Part 1

The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO seems to be bullying consumers into sticking with a cable plan when people, like me, are cutting the cable and using Hulu instead

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Yet another report on the connectedness of our TVs has been released and shows that some one in five US households have a connected TV be it solo or through a game console.

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More than 20% of US Households Have Connected TV, Most Never Connect it

So here’s yet another feature coming from Google that is bringing video power to virtually everyone.  Hangouts On Air, which is available to only some users of Google+, will soon be available to everyone around the world who uses the social network.  It allows others to watch your hangout live streaming session through Google+, YouTube, or your own website at the click of a button.  The possibilities of this feature could be a revolution in online video: meetings, conventions, events can all be broadcast from several unique perspectives. Hangouts On Air: Google Lets You Do It Live Now, you can press a button that reads, “Enable Hangouts On Air,” and suddenly, strangers could be watching you and your buddies.  You can even see the number of people watching your hangout.  It’ll be live, candid, and even better, it can be recorded and posted for those who missed it. Here’s the video explaining it all: Click here to watch this video

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Google Plus Opens Up Hangouts On Air Live Streaming For All

We’ve cracked the code.  We’ve been studying Ray William Johnson, “an alcoholic garden gnome with a taste for comic books and hip-hop music,” and have discovered his secret formula for success.

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Ray William Johnson is Laughing All the Way to the Bank & We’ve Discovered His Formula for Success

Over the last year a lot of online video editors have popped up and so it was time for us to put together a list of everything that we could find with some basic information so you have a single source for comparing all of them.

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Which Online Video Editing Software Solution Is The Right One For You?