As you’re thinking about your marketing plans for the rest of 2012, there has never been a better time to learn how video, together with social media marketing, can increase the overall impact of all your marketing campaigns. Join ReelSEO & Brightcove for a FREE webinar ,  titled  “Jumpstart Your 2012 Video + Social Media Marketing Strategy.”   We’ll take a look at how leading edge marketers are using video and social media together as part of their online marketing mix. FREE Webinar ►  Jumpstart Video + Social Media Marketing Strategy When:  Thursday, February 16th, 2012 - 10am PST/ 1pm EST.

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FREE Webinar: Jumpstart Your 2012 Video + Social Media Marketing Strategy

This Thursday the video solutions provider Liveclicker will be hosting a free webinar, “The New Social Video – How to Build Relationships with Shoppers through Video.” I interviewed Liveclicker’s Justin Foster for a sneak preview on this event. Social Video Commerce Webinar Info November 17 at 10:30 AM – 11:30 PST (1:30 – 2:30 PM EST) Register here  or go to https://www2.gotomeeting.com/register/793808242 Featured speakers will include (Event Moderator) Justin Foster, Co-Founder/VP of Market Development, Liveclicker     Val DuVernet, Sr. Manager of Online Content for Advance Auto Parts     Jon Schroeder, Video Director of Crutchfield Electronics     What you will learn in this webinar What exactly is a “social video” program, and what are the benefits How social video is evolving in e-commerce, and; How retailers and brands are becoming more successful by actively listening and interacting with their customers through video – including providing educational “How to” videos, or creating video responses to comments made on products

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Free Social Video Webinar: How To Build Better Customer Relationships With Video

I had the pleasure of conducting a video interview with Mari Smith at the Blogworld conference in Los Angeles this past week, where we talked about her newly released book, along with some benefits and tips for online video business-minded people with her strategy of “New Relationship Marketing.” Click here to watch the video. I had the fortune to read an advance copy of Mari Smith’s book, “The New Relationship Marketing : How to Build a Large, Loyal, and Profitable Network Using the Social Web.” It’s a book I do recommend highly for online video marketers to better understand the “soft skills” involved with social media, and how Mari describes video as being a perfect catalyst. The following is an excerpt of my interview with Mari Smith, before she had to run off to tryouts for the Scottish-Canadian women’s Olympic basketball team.

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Online Video Relationship Marketing with Social Media Expert, Mari Smith

Video is becoming such an important part of web content that we’re seeing individuals and groups of all skill levels jumping into video creation and video marketing. So while Final Cut Pro or Adobe Premier may be dominant video editing software choices for professionals, there are millions and millions of new video producers who don’t quite have the skill set for the high end tools. If you’re a video creator looking for a great intermediate video editing solution that has a few more bells and whistles than the bare-bones offerings but not the overwhelming options of the professional suites, Camtasia Studio 7 offers a powerful yet simple option.

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Camtasia Studio 7 Video Editing & Screencasting Software Review

This week we feature a Creator’s Tip from one of you all, the viewers and readers of ReelSEO.com! Steven Washer recently won a video contest through ReelSEO.com sharing his tip for video creators about why it’s important for video creators to connect with their audience’s needs, fears, hopes and dreams. He explains that this is a much more effective way to reach a few, targeted viewers than trying to get hundreds of thousands of views on a video with an audience that cares nothing about your product or service.

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Connect With Your Audience’s Needs And Fears – The Reel Web Creator Tip #11

Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S.

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YouTube’s Own Marketing Advice For Retailers: Create Content, Not Commercials

Mark Robertson, Founder and CEO of the The Online Video Marketer’s Guide, ReelSEO.com , recently presented the session,  Welcome to the ‘REEL’ Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker’s 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with 2011 Video Commerce Summit Conversations Host,  Larry Kless , President and Founder of  Onlinevideopublishing.com , and gave his take on why product videos are essential, but not enough for eCommerce marketers

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Video Marketing Advice For Retailers: Product Videos Alone Aren’t Enough Anymore

We are happy to be the first to report that Microsoft now appears to be supporting HTML5 video emails in their Hotmail web client (provided what we’re seeing isn’t part of some beta test). The Hotmail web mail client displays HTML5 video in Chrome, Firefox, and IE9. IE8, which does not support HTML5, still can only show an animated GIF video.

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Breaking: Hotmail First Major Web Mail Client to Support HTML5 Video Email

It’s back! Liveclicker’s Third Annual Video Commerce Summit , the e-commerce industry’s largest event devoted to online video, is coming up fast August 1 st & 2 nd in San Francisco.  The line-up for this jam-packed one day event has gotten better every year, and this year is not an exception.  Andy Stack, Product Manager for Youtube , will headline the event with his presentation entitled “Video Convergence is Here: Get Ready”, and in it will highlight video’s emerging role as the center of cross-channel media consumption and commerce. You will also see ReelSEO’s own Mark Robertson deliver a presentation on how video marketing is evolving beyond video SEO .  Other notable retailers and industry brands contributing to agenda will include Zappos, Buy.com, Advance Auto Parts, West Marine, PETCO, Brown Shoe Co., Vitamin Shoppe, Crutchfield, Patagonia, Onlineshoes.com, Build.com, and Beautychoice.com

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2011 Video Commerce Summit Is Coming To San Francisco Next Month

Brands continue to lead the charge in creativity with online video. They have more money and resources than you and I do, which makes it easier for them to experiment. This week saw several entertaining branded videos, but I wanted to pull out a couple in particular to talk about to help illustrate some trends I’m seeing

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Best Branded Online Video Ad Campaigns: A Trailer & A Hoax