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Website Redesign, SEO, & Video – Keys to E-Commerce Future

eMarketer recently reported on some results from an study conducted by Internet Retailer that show us where eCommerce retailers plan to focus their energy in the future. Namely, site redesigns for SEO, video or streaming media, and better customer experience. The recent survey, Website Design Strategies and Tactics, shows that 2/3 of eCommerce sites have some

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Website Redesign, SEO, & Video – Keys to E-Commerce Future

Harnessing Off-Site Videos to Increase E-Commerce Visibility

Videos’ impact on search rankings has been discussed here rather extensively in the past.  A few months ago we  interviewed Search Engine Marketing and Optimization veteran Bruce Clay who helps clarify the importance of on-site videos for search rankings: “In the case of video, we believe that as one of the more important engagement objects, Google has actually started to build it into the algorithm.  To us, that means if your website has engagement objects on it,  video or mp3…  it is going to be received by the algorithm better and your site will actually have an opportunity to rank better

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Harnessing Off-Site Videos to Increase E-Commerce Visibility

Maximize eCommerce ROI with “Smart” Product Video Banners

Featuring videos on product pages is becoming an important and popular tool to enhance shoppers’ experience and increase sales.

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Maximize eCommerce ROI with “Smart” Product Video Banners

3 Principles for Creating E-Commerce Video that Sells

With the holiday shopping season in high gear, I’d like to spend some time this week focused on web video for e-commerce.

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3 Principles for Creating E-Commerce Video that Sells


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