Mark Robertson, Founder and CEO of the The Online Video Marketer’s Guide, ReelSEO.com , recently presented the session,  Welcome to the ‘REEL’ Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker’s 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with 2011 Video Commerce Summit Conversations Host,  Larry Kless , President and Founder of  Onlinevideopublishing.com , and gave his take on why product videos are essential, but not enough for eCommerce marketers

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Video Marketing Advice For Retailers: Product Videos Alone Aren’t Enough Anymore

We are happy to be the first to report that Microsoft now appears to be supporting HTML5 video emails in their Hotmail web client (provided what we’re seeing isn’t part of some beta test). The Hotmail web mail client displays HTML5 video in Chrome, Firefox, and IE9. IE8, which does not support HTML5, still can only show an animated GIF video.

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Breaking: Hotmail First Major Web Mail Client to Support HTML5 Video Email

It’s back! Liveclicker’s Third Annual Video Commerce Summit , the e-commerce industry’s largest event devoted to online video, is coming up fast August 1 st & 2 nd in San Francisco.  The line-up for this jam-packed one day event has gotten better every year, and this year is not an exception.  Andy Stack, Product Manager for Youtube , will headline the event with his presentation entitled “Video Convergence is Here: Get Ready”, and in it will highlight video’s emerging role as the center of cross-channel media consumption and commerce. You will also see ReelSEO’s own Mark Robertson deliver a presentation on how video marketing is evolving beyond video SEO .  Other notable retailers and industry brands contributing to agenda will include Zappos, Buy.com, Advance Auto Parts, West Marine, PETCO, Brown Shoe Co., Vitamin Shoppe, Crutchfield, Patagonia, Onlineshoes.com, Build.com, and Beautychoice.com

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2011 Video Commerce Summit Is Coming To San Francisco Next Month

Brands continue to lead the charge in creativity with online video. They have more money and resources than you and I do, which makes it easier for them to experiment. This week saw several entertaining branded videos, but I wanted to pull out a couple in particular to talk about to help illustrate some trends I’m seeing

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Best Branded Online Video Ad Campaigns: A Trailer & A Hoax

Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I’m not talking exclusively about e-commerce, either, but also ways that video is being molded into our real world shopping experiences. Liveclicker is doing a lot of pretty cool work in this area , using emerging technology to change the landscape of how we buy

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Liveclicker: Mobile Video Is Rapidly Changing The Shopping Experience

Yume and IPG Media Lab just released a really interesting study regarding how viewers engage with online video ads differently than they do with television ads. To draw their conclusions, they took measurements of facial expressions, eye movement and placement and biometrics to determine the interaction and engagement levels of both TV and online video…and the winner is… Do Viewers Interact With Online Video Ads Differently From TV?

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Online Video Ad Recall 2X Higher Than TV, According to Study

ReelSEO’s Grant Crowell was at the Streaming Media West / Online Video Platform Summit in Los Angeles earlier this month, and covered the session, “New Strategies for Marketing and Ecommerce.” Watch his video interview with session moderator Justin Foster of Liveclicker, where they discuss the new opportunities with video in for getting discovered and monetization, user-generated video innovations with retailers, and the different priorities around online video between marketers, talent, and producers.

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E-commerce Video Strategies From Streaming Media West

To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals?

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YouTube & E-Commerce – Does Uploading Product Videos To YouTube Cannibalize SEO?

I interview Jimmy Healey, Senior Manager of E-Commerce for Onlineshoes.com, at the 2010 Video Commerce Summit sponsored by Liveclicker. What do we talk about? (Well why don’t you quit being a lazy bum and actually read my article??) Ha ha.

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Video Commerce Summit – A Hugely Creative And Collaborative Experience

Grant Crowell inteviews Jason Arend, PFI Western’s VP of Media and Global Marketing, E-Commerce, and Creative Services. Jason shares his experiences with managing multiple companies’ multi-channel video properties, what he recommends for anyone who is looking to be successful with video in e-commerce today, and his secret for how PFI is doing it for no money. (That’s right, NO MONEY.)

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How To Create An In-House Video Commerce Program, With No Budget