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Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you.

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Learn Filmmaking and Celebrate Creative Video at Vimeo Festival + Awards in June

To be sure, YouTube is the most-visited place for videos, but it’s good to know that there’s a place like Vimeo out there that is a little more focused on the techniques of video creation.  Recently Vimeo announced the nominees for the Second Annual Vimeo Festival + Awards being held in June in New York City.  Awards will be passed out in a ton of categories, and the festival will hold screenings, speakers, and workshops.  This year’s theme will be “The End of the Beginning,” which is Vimeo’s way of saying that video has officially arrived and the potential energy of the medium has turned kinetic. The Categories & Nominees Of The Vimeo Festival + Awards $5,000 will be awarded for winners in each category, and a $25,000 grant goes to the Best Video Award.  There will be plenty of familiar faces as judges for each category, and the site is currently taking public votes on the nominees.  You can buy tickets for separate or all phases of the festival here . Advertising Advertising page here .  A new category this year, to be judged by Benjamin Palmer, David Droga, and Traktor

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Learn Filmmaking and Celebrate Creative Video at Vimeo Festival + Awards in June

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Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin).  Based on my analysis, I have written several posts covering my findings.  In my latest post, An Update from the Over Optimization Front Lines,

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Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website

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I don’t like trying to package everything that’s happening in our industry into a neat little box, because it’s like trying to describe the cause of the Civil War in two sentences. I’m likely to leave some things out, overstate some factors, and unintentionally offend some people. But I do think that an individual perspective

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SEO in 2012: The Best of Times or the Worst of Times?

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Although Google has already done an impressive job indexing the web and using algorithmic processes to serve users relevant results, they have been concentrating on developing a graph of semantic information and incorporating that information within the search results. Yesterday, Google officially announced the Knowledge Graph and began rolling out the new features for Google

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Google Knowledge Graph: Revamped Search Results Provide Users Better Information

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Viddy Review: Produce Micro-Videos with this Instagram-Like Mobile Video App [Reel Rebel #2]

In yesterday’s  Reel Web , we   highlighted some recent research about how mobile video apps are helping to fuel the increase of mobile video publishing and mobile video consumption. In today’s Reel Rebel episode, Stephen walks through a quick look at Viddy , one of the leading mobile video apps for recording, editing, uploading, and sharing “micro-videos” from your smartphone Android, iOS, or Windows mobile device. Why should you pay attention to Viddy

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Coca Cola & Peugeot Exhibit Content Marketing Leadership with UK Video Marketing Campaigns

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.

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Coca Cola & Peugeot Exhibit Content Marketing Leadership with UK Video Marketing Campaigns

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Zuckerberg moves almost as fast as you can say “hoodie.”  While we were feasting our eyes on the media’s fascination regarding Mark’s choice in clothing, Facebook donned itself in two more acquisitions.  I say ‘more,’ in reference to the few-week lapse in acquisitions; as we all have heard, Facebook acquired startup Instagram as of late. 

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A Keen Mind in Sheep’s Clothing

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TV Still Dominant Video Consumption Platform, For Now

The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren’t really contributing all that much to the overall

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TV Still Dominant Video Consumption Platform, For Now

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