Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV and the work they’re doing.

See original here:
Tools for Improving Online Video Ad Viewership & Engagement

Does online buzz equate to better ratings for a TV show? Not always.

See the original post here:
Social Meets TV – The Social Media Ripple Effect Leads To Greater Engagement

Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm App Savvy. The news comes as marketers continue to pour money into virtual goods, a medium that drew $1 billion in ad spend last year

Read the rest here:
Virtual Goods Increase Real World Purchase Intent & Brand Awareness

When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It’s a digital venue that marketers such as Audi and Ben & Jerry’s are all dabbling in and offers some promising retention plays for consumers and brands.

Excerpt from: 
Augmented Reality Marketing Provides Exciting New Venue For Brand Marketers

Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follet’s bestseller The Pillars of

Read more from the original source:
A Match Made in iPad Heaven – Starz And Penguin Launch Video-Enhanced iPad Book

Brand advertisers are increasingly asking Web sites and publishers to conduct “intent-to-purchase” studies that measure the success or failure of a Web video campaign.

Read the original post:
Key Metrics for Successful Web Video Advertising Campaigns

Is brand integration the wrong approach to Web video advertising? It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180.

Read the original here:
Web Video Advertising and Brand Integration – What Works & What Doesn’t

You want to know what I love?  When companies announce new video-related products or services.  Seriously… I’m a video nut, and I get excited about new things.  Want to know what I hate?  When new products or services are announced, but not remotely explained.  Such is the case today. TwitVid has announced a new ad

Read more here:
TwitVid Launches Mysterious New Social Video Ad Platform

Brands and advertisers are spending a lot more money in online video.

See original here:
Things to Consider When Buying Online Video Advertising

Frank N. Magid Associates, Inc., in conjunction with Metacafe, has released the results of a new online video survey, and you’ll be happy to know that online video is still very popular, especially with young people.  Phew.  I was getting worried there. But seriously, some of the findings are very interesting and worth discussion—you can

Read more from the original source: 
Metacafe Survey Suggests Short-Form Professional Video Content Still Rules