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Weekly Search & Social News: 03/09/2010

Welcome to another edition of ‘ 7 Days of Search and Social ‘ – so, how are we now? Last week was a pretty busy one out in the trenches, especially considering that SMX was on (generally slows the blogging world).

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Weekly Search & Social News: 03/09/2010

Web Video Advertising Hurdles for 2010 – New Media Minute

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to target audiences better and to access more sophisticated data around viewership. At last week’s 4A’s conference in San Francisco that drew top brass at ad agencies and brands, I caught

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Web Video Advertising Hurdles for 2010 – New Media Minute

Data Drives Dollars in Online Video – New Media Minute

Media agencies and brands are hungry for data — they want better data that they can use to target their potential customers. That’s why this week’s New Media Minute takes a detailed look at a data-driven deal and a new research tool and explains why they matter in the online video

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Data Drives Dollars in Online Video – New Media Minute

5 Steps to Launching a Mobile Search Campaign

Mobile search continues to explode. According to eMarketer , mobile search spending will grow 81% over the next two years. So there’s no better time to get a jump start on your mobile search campaigns.

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5 Steps to Launching a Mobile Search Campaign

Weekly Search & Social News: 02/23/2010

Welcome to another edition of ‘ 7 Days of Search and Social ‘ – it was a fairly quiet week out on the trails last week and there reall were no real ‘zinger’ stories that got the search world in a tizzy (who knew?

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Weekly Search & Social News: 02/23/2010

New Opportunities for Web TV Shows – New Media Minute

Remember when I told you the future of TV was international? Now we’re seeing even more evidence of that trend because the popular Web series Break a Leg just sold the licensing rights to its show to Fox Italy, marking a big step for Web producers looking to graduate to the TV set

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New Opportunities for Web TV Shows – New Media Minute

Online Video Ads vs Search Ads – The Fight of The Decade

Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense.

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Online Video Ads vs Search Ads – The Fight of The Decade


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