What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign.

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How To Integrate Online Video Ads And TV Ads

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be saying “we have arrived.” Then again it could be saying, “The NFL is uber-greedy!” Streaming Video Ads For Super Bowl XLVI Set At $55 CPM Who would pay a rate so high that it is estimated to be around $20 higher CPM than the TV ads?

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Streaming Super Bowl Ad CPM Higher Than TV Ads

The future of online video sometimes feels like it’s only a day away, as major advancements and changes take place every week. This week’s online video news round up has all kinds of stories about the future: imminent moves from YouTube on subscriptions and a new player, the future of interactive video ads, and speculation on the battle between Hulu and Netflix. For those articles and all the rest of the week’s biggest online video stories, read on..

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The Weekly Online Video News Round Up – Future Edition

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices.

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How Consumers Use Tablets & Mobile Devices In The Home

This week’s online video news was dominated by web series talk. For instance, we have a retrospective on the BMW web series, The Hire, which was way ahead of its time

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The Weekly Online Video News Round Up – Web Series Edition

I recently sat down with Michael Green, the CEO of The Collective , “full-service entertainment management, media and content production company.” They’re the home to a good number of YouTube stars you might know like Fred, iJustine, Freddie Wong, and Annoying Orange, as well as traditional stars like Comedian Kat Williams.

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YouTube Stars, New Media, & Talent Development – The Collective

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery

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Three New Media & Video Predictions For 2012

Image © laurent hamels – Fotolia (Dot) com With social media penetration at an apex internationally, niche’ communities are being built surrounding businesses of all sizes. But, is the planet’s blind rush to Facebook prudent?

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Hate Facebook? 3 Glaring Reasons Not To Expose Your Community

Well, YouTube can’t redesign every week, and they did that last week… so this week’s online video news cycle belonged to some of the other players for once.

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The Weekly Online Video News Round Up – The Sucky Edition

What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week’s episode, drawing from Shira Lazar’s What’s Trending, the Old Spice Guy, and research on connected TVs.

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Three New Media Lessons Learned In 2011