Here’s a tremendous way to get your ad money’s worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world.  Old Spice is known for Old Spice Man and the non sequitur commercials we all enjoy, but another, even crazier ad campaign is when they use muscular actor Terry Crews to shout and destroy things.  So Proctor & Gamble, which makes a million things, decided to marry sane Bounce and Charmin advertisements with the out-of-this-world antics of Old Spice, and decided to let Tim & Eric direct it. An Instant Viral Sensation That Advertises Two Products The ad will debut on TV on Monday, February 6, the day after the Super Bowl, but of course are currently available online.  But the other smart thing about these ads is that they get the attention afforded to Super Bowl ads without the cost.  Old Spice ads at this point don’t need a $3.5 million ad buy to get noticed. Here is the first ad for Bounce and Old Spice: Click here to watch the video

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Proctor & Gamble Sneaks 2 Ads Into 1 For Post-Super Bowl Old Spice Goodness

This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product.  Subjective product.  And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the movie theaters that get blamed.  I could go for a million or so words about that topic, but we’re talking about online video here.  And so far, the views on YouTube have shown somewhat of a trend for how much money the movie will make over its opening weekend. Chronicle Has An Enviable Marketing Blitz Behind It We talked about Chronicle last week .  Fox got some YouTube stars to do some videos for them, and they got Thinkmodo once again to help them out (see below).  The awareness of Chronicle is pretty high.  It’s making a bold move to release on Super Bowl weekend, one of the biggest garbage dump weekends of the year.  First, let’s take a look at the official trailer, which has nearly 8 million views: Click here to watch the video. A 60-second TV spot also has gathered over 6 million views: Click here to watch the video

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Online Movie Trailers For Friday, February 3: Telekinesis, Saving Whales, & Life After Harry Potter

The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.”  The channel will showcase “Off Duty,” a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal’s Saturday paper. Hosted by Wall Street Journal reporter Wendy Bounds, “Off Duty” will offer on-demand content from many of its namesake’s features, as well as other culture coverage from the Journal – from food to fashion, music and movies, travel to tech.

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Wall Street Journal Launches ‘Off Duty’ YouTube Channel

LG would not be where they are if they had always placed all their eggs in one basket and that was never more evident than it was when I visited with them at CES.

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LG Hedging Its Bets With Two Connected TV Platforms

Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked.  Those movies have given way to Netflix recommendations, but it’s pretty much the same thing.  Recently, we’ve seen new films that know they have a niche audience advertise on YouTube and go On Demand before the movie even hits theaters.  It’s not new in this day and age, it just has become a lot more common. Tim & Eric’s Billion Dollar Movie and God Bless America Look For A Niche Audience Tim & Eric’s Billion Dollar Movie recently played at Sundance, and then it went to an On Demand service that also includes rental on iTunes and YouTube.  That’s something we’ll be seeing a lot of in the future.  Because frankly, a movie like Tim & Eric’s Billion Dollar Movie has very little chance of being a success in actual movie theaters.  I know in my neck of the woods, this movie is only going to get a special Friday and Saturday midnight showing when it finally does arrive in theaters, and then it will be gone. Here’s the trailer ( warning – it’s a red band trailer, with all the bad language, violence, and dirty stuff ): Click here to watch the video.

Originally posted here: 
Sometimes Movies Don’t Need A Big Screen, They Just Need Any Screen

It’s virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out the enthusiasts.

Originally posted here:
Automotive Social Media Marketing Relies On Online Video

Online videos are the new Super Bowl ads… kind of

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Honda Puts Ferris Bueller Super Bowl Commercial Online Early & It’s… Lame?

As usual, there was plenty of news in the online video world this past week.

Original post:
The Weekly Online Video News Round Up – YouTube Update Edition

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform.

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YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

The box office is booming this January.  It looks like the studios are finally figuring out that the month doesn’t have to be a movie wasteland.  Either that, or they’ve gotten extraordinarily lucky.  Underworld: Awakening managed $25 million last weekend, but helping the box office tremendously were the surprise returns of Red Tails at $19 million.  So far, the views for the online movie trailers have been a decent gauge for the weekend haul, but this weekend presents some challenges.  This weekend is led by The Grey , followed by familiar Katherine Heigl picture One for the Money , and the negotiation thriller Man on a Ledge .

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Hollywood Video Marketing – Online Movie Trailers For Friday, January 27