This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product.  Subjective product.  And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the movie theaters that get blamed.  I could go for a million or so words about that topic, but we’re talking about online video here.  And so far, the views on YouTube have shown somewhat of a trend for how much money the movie will make over its opening weekend. Chronicle Has An Enviable Marketing Blitz Behind It We talked about Chronicle last week .  Fox got some YouTube stars to do some videos for them, and they got Thinkmodo once again to help them out (see below).  The awareness of Chronicle is pretty high.  It’s making a bold move to release on Super Bowl weekend, one of the biggest garbage dump weekends of the year.  First, let’s take a look at the official trailer, which has nearly 8 million views: Click here to watch the video. A 60-second TV spot also has gathered over 6 million views: Click here to watch the video

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Online Movie Trailers For Friday, February 3: Telekinesis, Saving Whales, & Life After Harry Potter

The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.”  The channel will showcase “Off Duty,” a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal’s Saturday paper. Hosted by Wall Street Journal reporter Wendy Bounds, “Off Duty” will offer on-demand content from many of its namesake’s features, as well as other culture coverage from the Journal – from food to fashion, music and movies, travel to tech.

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Wall Street Journal Launches ‘Off Duty’ YouTube Channel

LG would not be where they are if they had always placed all their eggs in one basket and that was never more evident than it was when I visited with them at CES.

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LG Hedging Its Bets With Two Connected TV Platforms

GetHired.com has officially launched and gives job candidates a way to show themselves off to potential employers with the power of online video resumes. It’s no big surprise but it is definitely an interesting use of online video. Online video is all the rage, we even had our own awards ceremony at CES for original web series (IAWTV), so what better way to get yourself out there and marketable as a potential employee than to use the major Internet trend, online video?

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GetHired Gives Job Seekers & Employers Video Resume Capabilities

Online videos are the new Super Bowl ads… kind of

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Honda Puts Ferris Bueller Super Bowl Commercial Online Early & It’s… Lame?

There is a common misconception about the return on investment (ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many

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Industry Discussion: The True Nature of Social Media ROI

Google Plus continues to get more open bit by bit, and just today made the service available to teens age 13 and up . Previously, Google Plus was restricted to people 18 and up. Along with the wave of new teenagers, Google Plus is also getting new privacy and security features–a fairly important thing if the service is to become something parents encourage their children to use

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Google Plus Opens To Teens Age 13 & Up

20th Century Fox has teamed with Big Frame , a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, “found footage,” very much like Cloverfield did a few years ago by adding crazy special effects.  Big Frame got YouTube stars DeStorm, MrDeshawnRaw, and Mystery Guitar Man in on the act, a subscriber base of more than 3.5 million. More Great Creative Advertising From 20th Century Fox Fox was behind last year’s “Ape With AK-47″ that promoted Rise of the Planet of the Apes , so their marketing team is very with it when it comes to branded content.  The idea that Fox has for Chronicle is to have these YouTubers promote/spoof the movie with the theme of “dangers of telekinesis.”  First, we’ll take a look at the official trailer for Chronicle , which looks pretty awesome: Click here to watch the video. As I will discuss next week, Chronicle is one of the most-viewed movie trailers on YouTube right now, and this one has over 7 million.

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20th Century Fox Gets YouTube Stars To Promote "Chronicle"

After YouTube’s latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what’s new. If you did, you might have come across some of the selections in this week’s round up of the best viral videos

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The Week’s Best Viral Videos & Video Marketing Lessons – Singing Obama Edition

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.  It began as a simple film/TV development home; Kutcher’s Guess Who and the company’s most recognizable property, Punk’d , were produced under Katalyst.  In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind for which we’ve praised Red Bull and GoPro recently.  Their work with brands like Nikon and Mountain Dew, and being considered a leader in the field of social media, led to Google offering them one of the 100 YouTube original channels, Thrash Lab , which is targeting a Spring launch. I had some questions prepared for Katalyst Media president, Anthony Batt, but once he started giving me background on the company and what they do, I almost didn’t need to ask them.  It’s clear that Katalyst is serious about making content for brands that eschew traditional advertising methods, that a story comes first before the brand name.  Batt has even moved on from the term, “branded content,” because it’s “too on the nose.”  He thinks of “branded content” as something from the nineties, that what we’re focusing on now is “amazing content,” something that a brand creates for a target audience that is compelling first and foremost.  The brand, meanwhile, gets rewarded for being associated with that content, depending on if they’re reaching the right audience. The ReelSEO Exclusive Interview With Anthony Batt Anthony Batt: Most brands make advertising

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The Future Of "Branded" Content – Katalyst Media Launching YouTube Channel