Google-owned YouTube appears to be considering a subscription-based service for premium content, according to the New York Post .  What that seems to mean is that YouTube will be adding some premium content and putting it behind a pay-wall, and won’t be charging for stuff that is already free.  The move is being considered because many of the content providers who want to go on YouTube are not too keen on putting their content up on the site for free with just the advertising dollars, so to accommodate those providers, YouTube is thinking about making a pay-for-play deal. What Does This Potential Move Mean For YouTube

Original post:
YouTube Mulling Over Subscription Service For Premium Content

Nielsen just put out the March 2012 numbers of smartphone penetration in the US and for the first time, it’s topped 50%. That means an estimated 150 million. If you’re not putting your video in formats that they can consume yet, get on it! I’m sure many of you are, and are targeting the iPhone and its iOS operating system

Here is the original: 
Not Focused on Mobile Video? You Should Be! More than 50% of U.S. Mobile Subscribers Have Smartphones

As most of you know, YouTube recently launched  several new video advertising products as well as some new tools and resources that are aimed at helping businesses jump into the world of online video marketing.  As part of this, they released an e-book called the “YouTube Advertiser Playbook” which is specifically geared toward companies who want to use video to market their business, but don’t know exactly where to begin. While we plan to cover their Advertiser Playbook in-depth in the coming weeks (and we’ve already covered part 1 here ), we thought we would use this week’s Creator’s Tip video to provide a summary and overview, as well as to highlight a few of the tips and ideas that this playbook contains

See the rest here:
Continue Reading »

While out casting my net in hopes of finding something interesting to tell you all about, I ran across a recent video over at the Kaltura Blog that was talking about Video Analytics best practices and I thought, gee, that’s some interesting stuff. Especially since my earlier video analytics article this week got such a great response. Girish Bettadpur, Sr.

See the original post:
Akamai and Kaltura Offer Video Best Practices for Video Analytics

Vzaar, the online video hosting service, is giving you a new way to monetize your content through a new partnership with  MPP Global Solutions  who is supplying them a paywall solution.

Original post:
Monetize Your Video Content with New Vzaar Paywall Partnership

I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn’t heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online video presence, so I thought I would share. Some Online B2B Video Background According to the Content Marketing Institute, online B2B video viewing was up 27% 2010-11

Go here to read the rest:

A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising.

Read the original here:
Metrics and Bundling Key to TV/Online Video Advertising Convergence

The following is the first episode of a new weekly video series that we’re launching in conjunction with our friend and host, Stephen Schweikart of Vscreen.com .

See more here: 
Video Lighting Basics for Beginners: Introducing ReelRebel Episode #1

Streaming Media East is ready to hit New York City next week and we’ve got the top reasons why you should be attending. As an added bonus, we’ve also got a discount code for you to shave off a bit of the price to make it even more enticing. Ooh la la! If you’re using video for your business, you need to get to this show

More:
Why You Should Be At Streaming Media East Next Week

This week on the Reel Web we discuss several video news items from the past week… Google Hangouts On Air launch to all users, the purchase of Revision 3 by Discovery Communications, Amazon looking for original video shows, and more changes to YouTube’s platform and more. Click here to watch this video

See the original post:
Max Banner Ads