Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 – .20 per click and if you really wanted to open up your pockets and bid on broader terms, you would pay .25 – .75 per click. Now days you would be so lucky to find a niche where you can pay under $1.00/click

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Why Small Advertisers Can’t Use Adwords Anymore!

Today we get to find out a little bit more about how today’s marketers are employing video in their business, courtesy of a fascinating new study.  The study is from King Fish Media, Hubspot, and Junta 42, and you can see the full report here —there’s a quick registration process you need to complete before you’ll be allowed through to see the e-book, but it’s free.The aim of the study was to determine the many ways that marketers are using video, and which of those uses is most prominent.  More than half the respondents work in a business whose primary industry is advertising and marketing—people like you and me.  The rest of the polling group were s… Read more..

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Education Is The #1 Reason Marketers Use Website Video

For some time now, “moving to L.A. to break into the movie business” has been the clichéd pipe dream for most creative young Americans.  I live in Nashville, and I can tell you that a close second is “moving to Nashville to become a country music star.”  But the digital world may be changing all that.  In a few years’ time, the most common pipe dream might very well be “starting my own YouTube channel and making a six figure income,” if it’s not already.A new study by TubeMogul —a leading video advertising and analytics platform—reveals that there are at least 10 YouTube stars making an annual income of $100,000 or greater.  The study covered t… Read more..

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YouTube Stars Making Big Money – What We Can Learn From Them?

So, everyone in the Social Networking realm is all a flutter (bet you thought I’d say a twitter) about a string of spoof trailers for imaginary films based on the creation and usage of the social networks, spawned from a real trailer for a real film, mind you. Since that all falls roughly into the

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Reel Weekend: Social Networks Targeted By Video Spoofs & One Real Film

It looks like Google is really serious to get into the social gaming arena. It was previously reported that Google has started churning out investment to Zynga, one of the most popular developer of social games such as Farmville. Now, TechCrunch has learned that Google has agreed to buy  Slide.com, which is actually a popular online solution for slide shows which can be embedded on social networks such as MySpace and Facebook

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Google’s Social Gaming Play : Google Buys Slide for $182 Million

I found this to be rather interesting, PlayOn if offering a free software update to its Premium subscribers that will work on the iPhone and iPod touch via Safari. That means video from places like Hulu, Netflix, Comedy Central and more can be had on them.It seems like a perfect situation for the content providers

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PlayOn Brings Hulu, Netflix to iPhone via Safari, or Does it?

It’s not quite Google Analytics, yet. But it is certainly a step in the right direction.

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In-Depth Overview of InPlay Video Analytics

During Netflix’s latest financial report conference call, CEO Reed Hastings stated that there will be a major new Sony PS3 user interface, which will not require a disc.

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Netflix: App Coming to Sony PS3, Expanding to Canada

With the insane success of Facebook (now 500 million accounts and 140 million uniques a month) and the decent success of Twitter (close to 20 million uniques a month) everyone wants to be the next Mark Zuckerberg .  Now with Google rumors floating the idea of a new social network apply named “Google Me” in the works, we need to ask ourselves do we really want another social network? Social Success Any social network relies on one extremely important element to it’s success.  NUMBERS!  There is no point to be the lone user on a social platform.  In fact the integrity, power, and future use of a network can easily be measured by it’s current accounts and it’s ability to grow. If we rewind to 2  years ago we’d see several versions of similar social networks competing for market share.  Facebook v MySpace or Twitter v Tumblr, etc…  Now we can easily see a natural progression to one single network in each genre.  Facebook and Twitter clearly being the leaders in personal networking and LinkedIn presiding over business social networking.

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Social Networks Pushing Too Hard

Moderator:  Chris Winfield Speakers: Rand Fishkin , CEO and CO-Founder, SEOmoz Dave Snyder , Partner, Search & Social Rand is up first, so here we go! Strategic Link Analysis for SEO Step 1 – Determine your goals The links match in different ways to different goals.  If you’re in marketing and you want to attract a specific person, you don’t want to do a SuperBowl ad – you want to do a niche campaign. The most common goals we see – Individual Competitive Rankings Greater Indexation Improve a Site’s Ability to Rank Pages Dominate the SERPs Match Goals to Competitive Analysis Once you know what you need to do – whether it’s a few phrases or several, the question is: What do I need to rank here? I like to perform a basic competitive analysis here for a phrase.  Keyword difficulty, broad match search volume, exact match search volume, then domain authority for the top 10 pages that rank for that, and the page authority of those top ten pages for that phrase.

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Blueglass LA Session: Links matter: How to measure and attain them