Web Video Advertising Hurdles for 2010 – New Media Minute

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to target audiences better and to access more sophisticated data around viewership. At last week’s 4A’s conference in San Francisco that drew top brass at ad agencies and brands, I caught

More here:
Web Video Advertising Hurdles for 2010 – New Media Minute

“Get Seen” Offers Tips Every Online Video Marketer Can Follow

A great number of Internet marketing specialists will wade into the waters of literature and publish a book about how to succeed at one of the many marketing methods available online.  A large number of these people choose to fill their publications with common knowledge, fluffy prose, and otherwise-unhelpful information.  Thankfully, some of these individuals

Here is the original post: 
“Get Seen” Offers Tips Every Online Video Marketer Can Follow

Professional Web Video Content up Almost 20% in 2009

AccuStream Research says that there was nearly a 20% jump in “professionally produced, hosted or syndicated online media and entertainment video views”.

View post:
Professional Web Video Content up Almost 20% in 2009

Data Drives Dollars in Online Video – New Media Minute

Media agencies and brands are hungry for data — they want better data that they can use to target their potential customers. That’s why this week’s New Media Minute takes a detailed look at a data-driven deal and a new research tool and explains why they matter in the online video

More:
Data Drives Dollars in Online Video – New Media Minute

Track Tsunami Warnings Online with NOAA, Twitter & Search

Earlier in the morning a major 8.8 earthquake hit Concepcion, Chile (a major university city) which has set off a Tsunami warning in the Pacific which reaches from California to Hawaii. According to MSNBC news, at 11 am EST, Hawaiians will wake up to an early morning Tsunami warning and evacuations of seaside areas. The major news networks are all covering the disaster in Chile, and Pacific reaction to the tsunami warnings, via social media feeds from residents in the Chilean area, and tweets from Hawaiians and locals from other Pacific islands.

Read more here:
Track Tsunami Warnings Online with NOAA, Twitter & Search

New Opportunities for Web TV Shows – New Media Minute

Remember when I told you the future of TV was international? Now we’re seeing even more evidence of that trend because the popular Web series Break a Leg just sold the licensing rights to its show to Fox Italy, marking a big step for Web producers looking to graduate to the TV set

View original here:
New Opportunities for Web TV Shows – New Media Minute

List of Royalty Free Online Resources for Video Production

We here at ReelSEO like to do things on the cheap when we can. Not because we’re cheap but often because video production costs can spiral out of control if you’re not careful.

Read the original here: 
List of Royalty Free Online Resources for Video Production

7 Tips for More Powerful Online Video Storytelling

As a television news reporter, I was pushed everyday to create a powerful story on a tight deadline, and to make that story 1:30 or less. Consulting firms spend millions researching audiences, and they know what makes a good story

Read the rest here:
7 Tips for More Powerful Online Video Storytelling

The Long Tail of Video Viewing Shows the Underdogs On Top

Everyone talks about YouTube, heck, even we talk about them in various forms and for various reasons. They’re the 800lb gorilla, only we all talk about it all the time. Well this time round I’m not (yes, I know I just did)

View original post here: 
The Long Tail of Video Viewing Shows the Underdogs On Top

Are Public Figures “Fair Use” in Online Video Marketing?

I interview intellectual property and e-commerce attorney David M. Adler, and explores the question: Can you feature someone in a video advertisement simply because you have video footage (or can access video footage) of them using or talking about your product, service, or brand? Also, what is the most legally safe way to feature a video of a public figure for your own business purposes

View original here:
Are Public Figures “Fair Use” in Online Video Marketing?

Next Page »