Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs

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How to Measure Social Buzz For A TV Show

This week on The Reel Web we share with you guys several updates that have happened on YouTube that were overlooked, as well as a complete overhaul that’s coming to Vimeo’s website sometime soon. We also discuss YouTube’s new announcement of having 60 hours of video uploaded to their site every minute and we go a bit more in-depth with a statistic that Revision3 pointed out in one of their recent blog posts and how lean-back viewers might affect video engagement. Click here to watch the video

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How Lean-Back Viewers Affect Your Video Engagement – The Reel Web Episode 24

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform.

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YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign.

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How To Integrate Online Video Ads And TV Ads

It’s that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition. Like last year, YouTube is partnering with the network broadcasting the game–in this case, NBC–to bring you the YouTube Ad Blitz , an online destination where fans can watch all the Super Bowl commercials and vote for their favorites.

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The YouTube Ad Blitz – Super Bowl Commercials Are Coming

Continuing the trend of screen convergence, Boxee has released the USB Live TV dongle for its Boxee boxes along with version 1.5 today. For those that don’t want a full-on premium TV subscription, but do want local channels, can now get that along with your online video entertainment without the need to buy an all new television

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Boxee Live TV Adapter – Without DVR Is It Too Little, Too Late?

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be saying “we have arrived.” Then again it could be saying, “The NFL is uber-greedy!” Streaming Video Ads For Super Bowl XLVI Set At $55 CPM Who would pay a rate so high that it is estimated to be around $20 higher CPM than the TV ads?

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Streaming Super Bowl Ad CPM Higher Than TV Ads

Danny Sullivan is a pretty smart dude. If you’re not familiar with him, it probably means you haven’t dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content , it really got me fired up

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Greed & The Crumbling Dream Of A Video Promised Land

If you were sick last week or on vacation or in a coma you missed A LOT of Google news. Here is a must read recap of articles on Google, Google changes and Google news

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Important Google News: Recap for Last Week

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices.

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How Consumers Use Tablets & Mobile Devices In The Home