Because YouTube has Google money to spend, the online video destination has an attractive place for people who are already in show business or hope to launch an entertainment career.  Recently, the defection of Food Network’s Bruce Seidel to Electus’ unnamed new YouTube food channel , set to debut in July, hit the news wire and it brings up an interesting question.  Are we going to be seeing executives, already entrenched in TV, defecting in large numbers over the course of this year?  With online video sites seeing numbers that rival cable networks in viewership, I don’t think that’s a stretch.

Continued here: 
Food Network Executive Jumps To YouTube: A Sign Of Things To Come?

I interview entertainment and new media attorney Gordon Firemark for a guide on two controversial bills in Congress and the top online video crisis of 2012 – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA), which are threating to censor our free expression and remove our ability to do business with online video. My video interview with Gordon Firemark on SOPA and PIPA You can just watch my video interview with attorney Gordon Firemark below, or go right to the article and accompanying videos further below. Click here to watch the video.

Here is the original post: 
SOPA And PIPA May Cripple The Web Video Ecosystem, Unless We Fight It

And you all thought that Verizon was just aiming to cover its own customers and network with content?

See the rest here:
Verizon Working On Video Content Delivery System

While I’ve been doing some prognosticating of late, I’m not the only one, nor am I probably the most informed, so it’s always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things to say and some of them, even lined up with what I said.

Read the original:
VideoMind Predicts Top Online Video Trends Of 2012

A few weeks ago I got a chance to sit down with the President and Founder of Feed Company , Josh Warner. We talk a bit about how Feed Company began and what they’re up to with regard to video seeding, social media, video marketing.

View post: 
Creative Content Drives Engagement – Video Seeding With Feed Company’s Josh Warner

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest (custom thumbnails are the bane of the Playbook’s existence).  Overall, though, it tells video creators that they have a huge amount of control over whether their videos get seen or not.  If you have great content, you have to be proactive.  There’s a universe of content on YouTube and getting millions to watch one video means taking time to promote yourself. Below are the links to every single article covering the Playbook.

More:
The ReelSEO YouTube Creator Playbook Index

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as “social video return on investment, or ROI (You can read Part 1 and Part 2 here).  Click here to watch the video. Why “Viral Video” is Still a Misunderstood Marketing Strategy Either this is A) An advance photo of the 2011 Orabrush Christmas Special video production, or B) A risky move into the adult video market? With the Orabrush panel ‘Screw Viral Videos’ at Search Engine Strategies Chicago – Austin said that what they were trying to communicate from the title is that you don’t want to try to have some “smash-hit, out-of-the-park, one-time, one-hit wonder video.” Austin also mentioned in this video interview that unlike companies that are fixated on hopes of their video “going viral,” they’re focused on the qualitative as well as the quantitative of feedback from their videos

Go here to read the rest:
How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

Ooyala put out a kickin new infographic I thought I would drop on you as I was just contemplating the other day what the Kindle Fire might do for online video consumption and thought it might, pardon the pun, kindle some renewed viewing. Hey it’s almost a holiday today, I can get away with a pun that bad no

View post: 
Kindle Fire Early Adopters Digging Tech-Related Video

The piece of online video news that made the biggest splash this week didn’t even fall on a week day. In fact, it happened yesterday, when Netflix announced its deal to air brand new episodes of cult-classic television show, Arrested Development, almost singlehandedly returning the DVD and streaming content provider back into the public’s good graces. Of course, a lot of other important news stories happened this week in the video realm

Read the original here:
The Weekly Online Video News Round Up – Arrested Development Edition

NBC-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site’s head of video and chief correspondent, said advertisers are keen on integrations into the content, and that viewers like daily franchises. Look for more of that in the year ahead, with more details in this week’s New Media Minute

Original post: 
Online Video Marketing Tips For Brands & Websites From iVillage