10 Types of Landing Page Goals for PPC Campaigns
Conversions are king. But to take your PPC campaigns to the next level in 2010, you must go beyond measuring traditional conversions (lead, transaction) and start measuring (and achieving!) new goals – from social media engagement, to RSS subscribers, to inbounds. Here are 10 different types of landing page goals to measure in 2010 : 1
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10 Types of Landing Page Goals for PPC Campaigns
Watch the Reel Video SEO Strategies & Best Practices Webinar
February 10, 2010 by Matt
Filed under AOL, Bing, BrightCove, CDN, Daisy Whitney, EyeView, FOX, Featured Content, Fliqz, New Media Minute, Ooyala, ReelSEO Videos, Research & Trends, Seo Videos, Sony, TV, The New Media Minute, Tools & Software, Truveo, Video Advertising, Video Industry Events, Video Industry News, Video Platforms, Video Production, Video SEO (VSEO), Viral Video Marketing, Youtube, Youtube Marketing, analytics, annotations, apple, award, comscore, contextual, events, facebook, flickr, formats, future, google, hosting, iPad, interview, iphone, marketing, media, metadata, mobile, monetization, online video platform summit, open video, players, production, publishing, research, seo, social video, social-media, statistics, streaming, streaming media, technology, thumbnails, tips, tutorial, twitter, universal search, uploading, video marketing, video search, video sharing, viral, vzaar, webinar, widgets, yahoo
Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, “Reel” Video SEO Strategies & Best Practices.” I promised both those who attended as well as those who were unable to attend that I would provide my slides from the presentation.
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Watch the Reel Video SEO Strategies & Best Practices Webinar
Online Video Platform Solutions Focus on Video SEO Goodness
February 8, 2010 by
Filed under BrightCove, CDN, Daisy Whitney, EyeView, Featured Content, Fliqz, MySpace, New Media Minute, Ooyala, ReelSEO Videos, Research & Trends, Seo Videos, TV, The New Media Minute, Tools & Software, Truveo, Video Advertising, Video Industry Events, Video Industry News, Video Platforms, Video Production, Video SEO (VSEO), Viral Video Marketing, Youtube, Youtube Marketing, analytics, apple, award, bitsontherun, comscore, contextual, facebook, fair use, flickr, formats, future, google, hosting, interview, iphone, marketing, media, metadata, mobile, multicast, music, online video platform summit, open video, production, publishing, research, seo, social video, social-media, statistics, streaming, streaming media, technology, tips, twitter, universal search, uploading, video marketing, video search, video sharing, videobloom, viral, vzaar, webinar, whitepaper, widgets, yahoo
Validation feels good What do I mean by this? Well, over the past year, many of the online video platforms that we write about, have begun to focus a bit on helping their customers deploy videos that are more search engine friendly. I imagine that the focus on video SEO comes from the platform’s customers who are hearing the video SEO buzz and are publishing more and more videos that they want to have discovered. All of this is step forward with regard to hosted video SEO and is the reason that I started ReelSEO in the first place – so, it is music to my ears
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Online Video Platform Solutions Focus on Video SEO Goodness
Twitter Plans Media Partner API, Analytics and More… for 2010
February 2, 2010 by
Filed under Adobe, CDN, Daisy Whitney, EyeView, Fliqz, MySpace, NBC, New Media Minute, Ooyala, ReelSEO Videos, Research & Trends, SMB, SMBs, Seo Videos, TV, The New Media Minute, Tools & Software, Video Advertising, Video Industry Events, Video Industry News, Video Platforms, Video Production, Video SEO (VSEO), Viral Video Marketing, Youtube, Youtube Marketing, analytics, apple, award, facebook, flickr, future, google, hosting, iPad, international, interview, marketing, mobile, production, research, seo, social video, social-media, streaming, tips, twitter, video marketing, video search, viral, webinar, widgets, yahoo
Social media is a fast-growing advertising and marketing medium and it’s one that media companies, brands, producers and individuals want to better understand and leverage. If you’re keen to grow your Twitter following, use the platform most effectively, and analyze your tweets, then you’ll want to hear from Chloe Sladden, the company’s director of media partnerships. I interviewed her at NATPE and she discussed efforts the company is making this year on measurement and partnerships with media firms this year.
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Twitter Plans Media Partner API, Analytics and More… for 2010
“Reel” Video SEO Strategies & Best Practices – Free Webinar
February 1, 2010 by
Filed under CDN, EyeView, Fliqz, MySpace, New Media Minute, Ooyala, ReelSEO Videos, Research & Trends, Seo Videos, TV, Tools & Software, Truveo, Video Advertising, Video Industry Events, Video Industry News, Video Platforms, Video Production, Video SEO (VSEO), Viral Video Marketing, Youtube, Youtube Marketing, analytics, apple, award, e-commerce, facebook, fair use, flickr, future, google, hosting, iPad, legal, marketing, mobile, production, publishing, research, right of privacy, seo, social video, social-media, streaming, tips, twitter, universal search, video marketing, video search, viral, webinar, widgets, yahoo
As you all know, having videos that rank well within search engines is pretty cool and currently, at least with regard to the worlds largest search engine (Google), it is far easier to obtain a first page ranking with video thanks to Universal search. Beyond ranking however, the value of video SEO lies in generating additional exposure through positioning relevant video content in front of a growing number of internet users who are actively seeking out that content using search. Just as with general SEO, Video SEO is about publishing content in a way that follows best practices to ensure and maximize indexability and discoverability. Join myself, Pete Kocks (President of Truveo ), and Sean Knapp (CTO of Ooyala ) this week, Thursday, from 11am to noon Pacific as we discuss Video SEO strategies and best practices. This webinar is free for anyone to attend and you can register for the webinar here
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“Reel” Video SEO Strategies & Best Practices – Free Webinar
