In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as “social video return on investment, or ROI (You can read Part 1 and Part 2 here).  Click here to watch the video. Why “Viral Video” is Still a Misunderstood Marketing Strategy Either this is A) An advance photo of the 2011 Orabrush Christmas Special video production, or B) A risky move into the adult video market? With the Orabrush panel ‘Screw Viral Videos’ at Search Engine Strategies Chicago – Austin said that what they were trying to communicate from the title is that you don’t want to try to have some “smash-hit, out-of-the-park, one-time, one-hit wonder video.” Austin also mentioned in this video interview that unlike companies that are fixated on hopes of their video “going viral,” they’re focused on the qualitative as well as the quantitative of feedback from their videos

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How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

Ooyala put out a kickin new infographic I thought I would drop on you as I was just contemplating the other day what the Kindle Fire might do for online video consumption and thought it might, pardon the pun, kindle some renewed viewing. Hey it’s almost a holiday today, I can get away with a pun that bad no

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Kindle Fire Early Adopters Digging Tech-Related Video

The piece of online video news that made the biggest splash this week didn’t even fall on a week day. In fact, it happened yesterday, when Netflix announced its deal to air brand new episodes of cult-classic television show, Arrested Development, almost singlehandedly returning the DVD and streaming content provider back into the public’s good graces. Of course, a lot of other important news stories happened this week in the video realm

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The Weekly Online Video News Round Up – Arrested Development Edition

NBC-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site’s head of video and chief correspondent, said advertisers are keen on integrations into the content, and that viewers like daily franchises. Look for more of that in the year ahead, with more details in this week’s New Media Minute

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Online Video Marketing Tips For Brands & Websites From iVillage

That might be the most number of uses of the word video in a title by me, ever.

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Ooyala Helps Everyone Be Video Minded With VideoMind Video Index

Panasonic seems completely serious when it comes to combining online video with normal TV. They have no less than a dozen pre-installed apps planned for their upcoming Viera connected TVs and the expected total available apps now sits at around 120. The big names like Netflix and Hulu are already on board as embedded apps, pre-installed

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Panasonic Viera Headed For OTT Converged Screen Combat With Viera Connect Market

The flames are on full blast in the tablet world as Amazon has released their new Kindle, the Android-powered Kindle Fire. Will it set online video alight with its hotness? It seems to already be pulling heat from another major tablet platform, the iPad (and it’s fellow iPad 2 which shows they just can’t come up with cool names over at Apple anymore).

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Will Amazon’s New Kindle Light A Fire Under Online Video?

This Thursday the video solutions provider Liveclicker will be hosting a free webinar, “The New Social Video – How to Build Relationships with Shoppers through Video.” I interviewed Liveclicker’s Justin Foster for a sneak preview on this event. Social Video Commerce Webinar Info November 17 at 10:30 AM – 11:30 PST (1:30 – 2:30 PM EST) Register here  or go to https://www2.gotomeeting.com/register/793808242 Featured speakers will include (Event Moderator) Justin Foster, Co-Founder/VP of Market Development, Liveclicker     Val DuVernet, Sr. Manager of Online Content for Advance Auto Parts     Jon Schroeder, Video Director of Crutchfield Electronics     What you will learn in this webinar What exactly is a “social video” program, and what are the benefits How social video is evolving in e-commerce, and; How retailers and brands are becoming more successful by actively listening and interacting with their customers through video – including providing educational “How to” videos, or creating video responses to comments made on products

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Free Social Video Webinar: How To Build Better Customer Relationships With Video

Ooyala just dropped some new research via their Global Video Index which used data from July 1st through September 30th and used an anonymous cross-section of Ooyala customers and partner databases which is stated as being, “an array of broadcasters, studios, cable operators, print publications, online media and consumer brand companies in over 30 different countries. Collectively, our customers’ video streams are watched in 100 countries across more than 5,000 unique domains, and more than 100 million unique viewers watch an Ooyala-powered video every month.” So, it sounds like a pretty good cross-section and they state that this is more about them and theirs and not the whole Internet video viewership.

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Viewers Watch Video On Tablets 30% Longer Than On Desktop

This week was overloaded with YouTube-related news. The video service is now fully integrated into Google Plus, their skippable TrueView ads now make up 50% of all the ads on the site and serve up 18 years of video ads per day, and the majority of their viewers come from non-English speakers. Of course, the week was filled with other online video news about Netflix, Vimeo, fair-use, and much more.

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The Weekly Online Video News Round Up – YouTube Ad Edition