The New Rules of Online Video Marketing and PR

I recently did a Skype Video interviewed with author David Meerman Scott on the 2nd release of his popular book, The New Rules of Marketing and PR, which has won praise in The New York Times and Computerworld reviews, been on the BusinessWeek bestseller list, and published in 24 languages. I asked Dave what he

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The New Rules of Online Video Marketing and PR

The Basics of Web Video File Formats and Video Containers

Does all the technical jargon about digital video file formats drive you bonkers? Join the club! Confusion over video file formats is probably the single biggest hang-up for people wanting to upload video to the web

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The Basics of Web Video File Formats and Video Containers

New Opportunities for Web TV Shows – New Media Minute

Remember when I told you the future of TV was international? Now we’re seeing even more evidence of that trend because the popular Web series Break a Leg just sold the licensing rights to its show to Fox Italy, marking a big step for Web producers looking to graduate to the TV set

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New Opportunities for Web TV Shows – New Media Minute

Transcribing Videos by Hand vs. Automated Transcription Tools

In this video, our friend Dave Dugdale compares the time it took him to transcribe a typical three minute video by hand verses using an automatic transcription service. As you likely know, automated transcription services use speech-to-text recognition technologies that at this point, are no where near 100% accurate. But does using an

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Transcribing Videos by Hand vs. Automated Transcription Tools

Advice for Video Production Project Management – Market7

For those of you who may have missed it, a few months back Christophor Rick posted an in-depth review of an interesting web-based software tool for project management of digital media content, called Market7.  I caught up with the CEO of Market7, Seth Kenvin, to talk about their product offering and discuss some common pitfalls

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Advice for Video Production Project Management – Market7

Watch the Reel Video SEO Strategies & Best Practices Webinar

Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, “Reel” Video SEO Strategies & Best Practices.” I promised both those who attended as well as those who were unable to attend that I would provide my slides from the presentation.

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Watch the Reel Video SEO Strategies & Best Practices Webinar

The New Frontier for iPads and eReaders – New Media Minute

We just posted a fairly critical overview of the iPad after its announcement and I think this week’s New Media Minute offers a compelling reason why the iPad may actually succeed. The comic business is estimated to be a $1 billion business annually but it’s one of the few media forms that hasn’t yet fully transitioned to the digital world

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The New Frontier for iPads and eReaders – New Media Minute

Are Public Figures “Fair Use” in Online Video Marketing?

I interview intellectual property and e-commerce attorney David M. Adler, and explores the question: Can you feature someone in a video advertisement simply because you have video footage (or can access video footage) of them using or talking about your product, service, or brand? Also, what is the most legally safe way to feature a video of a public figure for your own business purposes

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Are Public Figures “Fair Use” in Online Video Marketing?

The iPad and Video – I Want Some of What Apple is Smoking

ReelSEO isn’t a gadget blog, but it’s staffed with people who are quite familiar with gadgets.  The news of the iPad from Apple is everywhere, and I think it’s a topic we can have some valid opinions on. Background:  I’m no Apple fanboy. I have no particular problem with Apple, nor any unexplained gravitation toward their products.

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The iPad and Video – I Want Some of What Apple is Smoking

Web Video Hosting Platforms Comparison Tool – VidCompare

I know that many of our readers are fans of using YouTube as a video hosting platform.  While I completely agree that almost everyone should leverage YouTube itself for its massive audience, and while there are clearly some benefits to using YouTube, (mainly – it is free) there are reasons why a business may choose a custom video platform solution for their own website (player customization and content rights to name a few).  Even more important to me, is the fact that currently the easiest way to get your own site’s video thumbnails to show up in Google Universal search (pointing to your url vs YouTube’s), is to use a platform other than YouTube to power your website videos. All that being said, with more than 60 platform solutions that I can think of myself, it can quickly become overwhelming to choose a custom video hosting/streaming platform service.  Our friend Kristopher Drey created a comparison tool and directory of online video platforms (OVPs), VidCompare .  I interviewed Kris a few months back and asked him to tell us a bit more about the service and to provide some tips as to what to consider when shopping for an online video platform solution. What to Consider when Shopping for an Online Video Platform Kris provided a few good tips in our interview and also authored an in-depth article on ReelSEO about what to consider when shopping for a custom online video platform.

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Web Video Hosting Platforms Comparison Tool – VidCompare

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