If there is any more dynamic and competitive marketing niche online than travel and hospitality, even the casual observer would have a hard time noticing it. If only there was a way to discern just where the many online business are headed. Well, maybe by noting some significant ones, along with their latest news, we Follow SEJ on Twitter @sejournal

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Marketing Mayhem in the Hotel Booking Space

Two years ago, I took a look at Vzaar , an online video hosting & delivery platform, and gave them a fairly good write up . But a lot of things can change in two years, just look at ReelSEO for example, and so, I thought it time I roll back into Vzaar and see what’s what.

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Vzaar: An Affordable, Customizable Business Video Platform

Because YouTube has Google money to spend, the online video destination has an attractive place for people who are already in show business or hope to launch an entertainment career.  Recently, the defection of Food Network’s Bruce Seidel to Electus’ unnamed new YouTube food channel , set to debut in July, hit the news wire and it brings up an interesting question.  Are we going to be seeing executives, already entrenched in TV, defecting in large numbers over the course of this year?  With online video sites seeing numbers that rival cable networks in viewership, I don’t think that’s a stretch.

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Food Network Executive Jumps To YouTube: A Sign Of Things To Come?

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be saying “we have arrived.” Then again it could be saying, “The NFL is uber-greedy!” Streaming Video Ads For Super Bowl XLVI Set At $55 CPM Who would pay a rate so high that it is estimated to be around $20 higher CPM than the TV ads?

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Streaming Super Bowl Ad CPM Higher Than TV Ads

Some time ago I wrote about Vid.ly – one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they’re announcing that everything Vid.ly offers will be directly integrated into Encoding.com for a simple workflow from uploading to delivery. To go along with that they are also talking today about the Future-Proof Video program that offers automatic preparation of Vid.ly videos for new formats/devices as they enter the market

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Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com

HTML5 is the future of video. Probably.

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Flash Video Isn’t Dead, It Just Pivoted

Hulu put out some year end numbers which included the fact they’ve got 1.5 million paying subscribers now. Not quite the massive, rapid expansion Netflix had, but they also have DVD rentals as well so it’s apples and oranges.

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Hulu Year End Numbers Show Great Growth All Around

If you’re looking for entertainment news on YouTube this year, you’ll have a lot of choices.  The latest two original channels, The Young Hollywood Network and ENTV, will be a constant flow of celebrities, news, and Hollywood gossip.   The two new entertainment channels will now compete with the already-established ClevverTV and its many celebrity/entertainment/gossip shows.  ENTV promises to be an all-day entertainment news channel while Young Hollywood will post new videos every day at 1 PM EST.  As long as these channels don’t start producing reality shows for people who think they’re celebrities, I’ll be OK with it

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Two New Original Content YouTube Channels Focus On Entertainment News

Awesome! I am a huge Doctor Who fan as well as a fan of many other BBC and ITV shows because, for some reason, they seem to focus more on story than on quick, random action and massive special effects. That’s not to say they don’t have special effects, I mean, Dr. Who has had some of the best (read cheesiest) effects ever until its recent, er, regeneration.

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Amazon’s LOVEFiLM Gets BBC, ITV Streaming Content Rights

It’s CES people and time to bring the RAIN! As in a downpour of awesome announcements on cool new tech, services and everything connected. What’s been the big thing so far for me? Well the Sony press conference promised one login for everything and that my friends, is the holy grail of attention getters in my world

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Sony CES 2012 Press Conference: New Video Related Product Lineup