There is a common misconception about the return on investment (ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many

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Industry Discussion: The True Nature of Social Media ROI

With the ongoing battle related to the Stop Online Piracy Act (SOPA), antitrust allegations, privacy concerns, and acquisitions and mergers, Google has been steadily increasing the funds allocated to federal lobbying. According to the mandatory filings with the Lobbying Disclosure Act Database, Google spent $9.68 million during 2011 lobbying federal lawmakers. This number, which marks Follow SEJ on Twitter @sejournal

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Google Increases Fourth Quarter Lobbying Budget by 300%

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us.

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Look At Your Viral Video, Now Look Back At Mine – What Helps Old Spice Succeed?

Today the main sponsor of the Stop Online Piracy Act (SOPA) bill announced it is being shelved. The bill had triggered fierce nationwide protests, website blackouts, and the pullback of Congressional support

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SOPA And PIPA Get A Beat-Down: An Online Video Series

Reuters, one of the oldest and most respected news organizations in the world, has joined YouTube and will have a channel dedicated to all the world’s news , including finance, politics, and technology.  Reuters, much like many of the original channels announced, already has a channel on YouTube and their own website with video.  But now, they will produce special programs for the channel and obviously gives YouTube the cachet of having a dedicated news channel not dependent on other sources to deliver the day’s news, investigative reports, and interviews.

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The Video News Wire – The Launch Of The Reuters YouTube Channel

In the spirit of good-natured ribbing and constructive criticism, we asked you to help us find the very worst business videos of 2011 for our first-ever Sucky Video Awards (The Suckies) . And you responded with some fantastic examples of video marketing gone wrong. Our panel of judges, including our founder Mark Robertson and Steve Stockman, have tallied the votes and the winning suckiest videos of 2011 are below

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The Absolute Worst Business Videos Of 2011 – The Sucky Video Award Winners

Since 2011 is over and we’re rapidly hurtling toward the end of the world, or at least, the end of the Mayan calender, I asked everyone what they thought 2012 would have in store for online video. As I said in my online video advertising forecast , politics is going to be a major factor across the board in my mind.

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2012 Online Video Forecast – All About Connecting And Connections

At the same time I sent out my questions about how 2011 went down for online video advertising I also asked the industry luminaries what they thought would be big in 2012. Across the board in both video and ads I think that politics will be a major factor, after all, it’s a quick, easy way to reach the masses and with more people watching video online than voting in the last presidential election, it might be the best way to get those people out to the polling stations. Some other things I think that will continue to be major drivers include contextual targeting of content for placement on complimentary videos and..

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2012 Online Video Advertising Forecast – Industry Experts’ Predictions

Going to a job interview can be nerve-wracking.  What will they ask?  How will I answer?  Do I have something in my teeth?  Job-Applications.com, a leading entry-level and first-time employment site, has published their entire online video library .  The videos consist of people who have been successful in landing jobs and they give away their secrets.  The site has select videos for certain kinds of businesses , but you can go straight to YouTube and their channel for playlists on fast food jobs, fashion retail, supermarkets, and department stores.

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Job Interview Site Posts Online Video Interview Tips On YouTube

With more and more people viewing videos on their mobile devices, it’s becoming more and more important for video producers to ensure that their content is optimized for mobile viewing. Not just in how the videos are formatted, the bitrate it uses, or the video dimensions, but in how we shoot and edit our video so it’s a positive experience on tiny Android, iPhone, iPod, and iPad screens and displays. Optimizing Videos For Mobile Viewers This week I give you 5 tips for how to edit and optimize your videos for viewing on a mobile device

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5 Tips For Optimizing Videos For Mobile Viewers – The Reel Web Creator Tip #20