The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.

Here is the original: 
Coca Cola & Peugeot Exhibit Content Marketing Leadership with UK Video Marketing Campaigns

Zuckerberg moves almost as fast as you can say “hoodie.”  While we were feasting our eyes on the media’s fascination regarding Mark’s choice in clothing, Facebook donned itself in two more acquisitions.  I say ‘more,’ in reference to the few-week lapse in acquisitions; as we all have heard, Facebook acquired startup Instagram as of late. 

Read more from the original source:
A Keen Mind in Sheep’s Clothing

In his opening keynote at SMX London, Amit Singhal, VP and Google Fellow, who rewrote the original Google algorithm upon his hire in 2000, said today that “Relevancy is King”.

Go here to read the rest:
‘Relevancy is King’ Says Google VP at SMX London

On Tuesday, the world’s largest social network raised the target IPO price range to $34 to $38.

Here is the original:
Facebook Update: Higher Target IPO Price Resulting in Stakeholder Liquidation

I am sure you heard yesterday that GM stopped investing in ad space on Facebook. New research on Facebook advertising performance from WordStream may offer a few clues as to why General Motors discontinued advertising on the massive social network.  Wordstream’s research provides some important data such as: Ad Performance: Click through rates on Facebook

Here is the original post:
Why Did GM Drop Facebook Advertising?

Nielson Social Media Research Q3 2011 The average American spends the bulk of their time online on Social Networks and Blogs Neilson’s Social Media Report is still among the most current comprehensive research out there. In their Social Media Report: Q3 2011 Nielson dug deep into the social media world and its denizens to uncover some truly interesting statistics. A little while ago we posted some of their research about Social Media Usage Statistics and this post is about where people spend their time online.

Originally posted here: 
Social networks and Blogs – Still Tops

Local search engine optimization (SEO) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines. Local search takes into consideration not only the keyword the searcher entered, but also the location of the searcher, whether indicated through user settings, automatic detection, or a location in

See more here: 
5 Local Resources to Boost Your Local Rankings

April was a big traffic month for us and that means we had some fantastic and informative articles you should read. Below are the top 10 articles based on traffic numbers. Happy reading! 1)

Original post:
Most Popular SEJ Articles for April 2012

Interested in advertising your company or SEO tool on Search Engine Journal? Thanks to our new partner BuyAds.com, you can now avoid contacting me altogether We now offer direct advertising on SEJ via BuyAds.com’s self-service ad platform, which is simple to use and integrate into your current media buying & ad management campaign

See the original post here:
Advertising on SEJ Made Easy with BuyAds.com & iSocket

When Google rolled out penguin there was a tizzy online.

See the original post here: 
Visualizing Link Data With Screaming Frog and Excel Part 1