According to a recent New York Times article, Google is planning to launch technologically advanced glasses with a heads-up display later this year. The futuristic glasses, which will appear similar to Oakley Thumps sunglasses, will continually stream real-time information to the lenses using a 3G/4G connection.

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Google Launching Futuristic HUD Glasses Later This Year

Social Media has become a double edged sword.  It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand.  A well thought out social media policy is a must for businesses Follow SEJ on Twitter @sejournal

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Social Media and the Millennial Brain

Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another. But things might not always be as they appear.

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How Much Are You Paying to Send Customers Away?

Due to recent changes, Google’s privacy policies have been closely scrutinized by industry experts, government regulators, and consumer advocacy groups over the past several months. On Friday afternoon a Stanford graduate student and tech researcher, Jonathan Mayer, discovered that Google was using a special computer code to bypass the privacy settings of millions of Safari Follow SEJ on Twitter @sejournal

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Google Under Fire: Tech Giant Bypassed Safari Users’ Privacy Settings

By now, most of you have probably seen the “Facebook Parenting: For the troubled teen” video.  The 8-minute video has collected 27 million views in two weeks, and it’s famous for a father shooting up his daughter’s laptop.  Of course, YouTubers have already gone parody on the thing , and there’s already one man who claims the whole thing is a hoax .  Do you know who should really get on board with this video?  A computer company.  They should feature their own laptop, and in my mind, the laptop is indestructible.  It’s bulletproof.  It can go through any kind of torture and still look shiny and new. The Art Of Leverage In The Video World Leveraging something in the video world almost always means “parody,” but it also can be “inspired by.”  Take a look at all the “S*** Say” videos that sprung out of “S*** Girls Say.”  There are several videos cleaning up because they found something popular and emulated it with some sort of variation.  Leverage can also occur around holidays, events, and people’s deaths (see: Whitney Houston). Here’s the “Facebook Parenting” video.  It’s ripe for leveraging: Click here to watch this video.

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Leverage: A Computer Company Should Take Advantage Of Facebook Parenting Video

The folks at Infographic Labs have made an extremely informative infographic full of Facebook stats. The stat that shocks me the most is that there are 250 million photos uploaded daily! Another shocker is the personal worth of Mark Zucherburg based on his shares of FB (see IPO section)..wow. Facebook made $1 Billion in 2011 Follow SEJ on Twitter @sejournal

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When I was at CES I was lucky enough to sit down with the crew from Starlight Runner who are doing great things in ‘transmedia’ campaigns to help brands achieve a wider reach for their products and projects. While we didn’t chat much about work in Vegas it did lay some groundwork so that we could sit down and talk about how and why a brand should look at a transmedia approach to marketing and more importantly, the online video role in such a campaign. What’s the first thing you look at when taking a property that is only video and expanding it into other forms of media?

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The Importance Of Online Video In Transmedia Campaigns – Starlight Runner’s Jeff Gomez