Most businesses and organizations recognize SEO as a vital part of any online marketing strategy. The closer you are to the coveted Number 1 ranking, the more likely it is users will visit your website. According to a  study by Optify, the top ranked site on Google enjoys a click-through rate of 36.4 per cent.

Continued here:
Targeting the Right Search Engine for Your Market

If there’s one thing true about SEM, it moves at light speed.  There are continuous updates rolling out across both AdWords and adCenter, campaign performance constantly changes, the competition is fierce, and success can turn to failure in the blink of an eye.  Given what I just explained, it pains me to see companies spend Follow SEJ on Twitter @sejournal

Here is the original:
SEM on Autopilot: 9 Dangers of Unmanaged Paid Search Campaigns

It takes all kinds of keywords to make up a website, from head terms to the long tail, and different types of keywords accomplish different goals. Some drive tons of traffic, others are important for establishing authority. Then there are the keywords that convert.

See more here: 
How to Find Converting Keywords (And Put Them to Work)

If you’re an SEO who’s still fumbling with the latest version of Google Analytics (version 5), fumble no more.  Here is a quick overview of 3 features you should know to help make your job easier.  These tips will also help you keep demonstrating the importance of your laborious SEO efforts and make you look Follow SEJ on Twitter @sejournal

Go here to read the rest: 
The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals

You did it! You got an interview at the SEO agency of your dreams! Since you’ve started reading this series you now know the main things they are looking for in a SEO , you’ve mastered the SEO skills that most are lacking, and now you just need to nail the interview. A big fear Follow SEJ on Twitter @sejournal

View original post here: 
How To Get Hired At A Top SEO Agency Part 3: Rocking The Interview

When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google.  I do a lot of SEM work and know how powerful Google’s AdWords platform is, as well as how much revenue it generates for Google.  The AdWords platform generates Follow SEJ on Twitter @sejournal

Read more here:
AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM

Here at Paperlabs designing iOS apps is only a part of what we do – marketing those apps takes us just as much time and effort. Having a break-out hit in Apple’s App Store is not easy, thanks to the noise that thousands of apps updated daily make. Our app Tapfolio, a simple but slick Follow SEJ on Twitter @sejournal

Go here to read the rest:
To Like or Not to Like: Facebook Like-Gating and Apps

This video shows you how you can send your loved ones and friends a Christmas card from Santa via Google. It is really quite funny and festive.

See the original post:
Send a Google Santa Christmas Card

Since the launch of Google’s  PPC (‘Pay-Per-Click’) advertising network, ‘AdWords’, countless reporting features have been added to the platform to give advertisers as much insight as possible into exactly what kind of traffic they’re getting. One of the more recent features to be added to the platform is the “Dimensions” tab

View original here:
AdWords – Using the ‘Dimensions’ Tab to Increase Conversion Rates

As we all know Excel and Google Docs can be great tools for any SEO consultant.

More: 
5 Valuable SEO Spreadsheets Resources