With the recent launch of Google’s “Penguin” algorithm change – which aims to cut webspam detected through a number of different avenues including low value backlinks and keyword stuffing – deploying proper keyword optimization across your websites will become more important than ever.

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5 Tips for Conducting Semantic Keyword Research

On the back of Panda, Penguin and any other updates Google has stored in the Zoo, writing SEO content has become more and more about delivering a better user experience. Gone are the days of keyword laden text that reads poorly and lacks substance. It has been laid to rest and will never return

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4 Content Techniques That Will Improve SEO & Sales

Rand Fishkin, the CEO of the popular SEO software company SEOmoz, recently announced a new project related to webspam research. The goal of the project is to better understand and devalue the amount of “link equity” that passes from pages that could be considered webspam. Fishkin explained the project on his Google+ page earlier this

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SEOmoz Spam Research Project to Provide Marketers Useful Information

Pick a concern, any concern.  That’s what some Yahoo internal minds could be thinking about the brand’s present state of affairs.  Where could the trail of anxiety begin? How about at the notion of trailing another search engine with a silly name (Well, many do.) for years?  Then let’s pour on the fact that the

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Yahoo ‘Whoops’ Dominoes

As most of you know, YouTube recently launched  several new video advertising products as well as some new tools and resources that are aimed at helping businesses jump into the world of online video marketing.  As part of this, they released an e-book called the “YouTube Advertiser Playbook” which is specifically geared toward companies who want to use video to market their business, but don’t know exactly where to begin. While we plan to cover their Advertiser Playbook in-depth in the coming weeks (and we’ve already covered part 1 here ), we thought we would use this week’s Creator’s Tip video to provide a summary and overview, as well as to highlight a few of the tips and ideas that this playbook contains

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While out casting my net in hopes of finding something interesting to tell you all about, I ran across a recent video over at the Kaltura Blog that was talking about Video Analytics best practices and I thought, gee, that’s some interesting stuff. Especially since my earlier video analytics article this week got such a great response. Girish Bettadpur, Sr.

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Akamai and Kaltura Offer Video Best Practices for Video Analytics

This Whiteboard Friday video is very educational and is a great tool to help business associates, managers and even clients understand how critical it is have a solid SEO monitoring and maintaining your website(s) and SEO.

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Rand Fishkin Discusses Myths, Realities, and Precautions of Negative SEO

Vzaar, the online video hosting service, is giving you a new way to monetize your content through a new partnership with  MPP Global Solutions  who is supplying them a paywall solution.

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Monetize Your Video Content with New Vzaar Paywall Partnership

Despite claims to the contrary, email is not dead.

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How a Local Bakery Grew Its Mailing List from 3 to 300

Many content marketers will tell you the importance of having an editorial calendar.

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The Pros & Cons of Editorial Calendars for Content Marketing