OptiMine is Bid Optimization Software that claims it “improves paid search results by 25 percent or more and backs up the results with the industry’s only performance-based price guarantee.” OptiMine is focused on maximizing the performance of paid search campaigns to achieve financial goals. Their strategy is to analyze the individual click, cost, conversion and Follow SEJ on Twitter @sejournal

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Global Keyword Bid Optimization With OptiMine

I am a big believer that the term “link building” should be abolished and forever re-branded as “relationship building.” Successfully creating and managing relationships is what will get you links, not sending out mass impersonal emails asking for links. Think of link building as networking – people are more likely to link to people they Follow SEJ on Twitter @sejournal

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Utilizing Existing Partnerships to Score Easy SEO Wins

I’ve recommended from the beginning that businesses should use Google+, but with the launch of Search Plus Your World, the web marketer’s game has changed… And getting that Google+ account is critical. But just having an account will not help you. You must optimize it to get the best results from Search Plus Your World

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How to Create an Effective Google+ SEO Content Strategy

There are so many myths out there about Panda and what it means. This infographic from Single Grain makes it very easy for you to understand what Panda is, what can hurt your site, link building tips and offers suggestions on what to do if your website was affected. Follow SEJ on Twitter @sejournal Follow SEJ on Twitter @sejournal

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Easy Way to Understand Google’s Panda

When Twitter announced they were instituting a new censorship policy, the micro-blogging platform faced an immediate and severe backlash from the majority of the web community. Now, as a result of a previously announced change to the Blogger platform that was initially announced on January 9th, the Blogger platform has also come under scrutiny.

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Google Blogger URL Redirects Censor International Users

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Here’s a tremendous way to get your ad money’s worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world.  Old Spice is known for Old Spice Man and the non sequitur commercials we all enjoy, but another, even crazier ad campaign is when they use muscular actor Terry Crews to shout and destroy things.  So Proctor & Gamble, which makes a million things, decided to marry sane Bounce and Charmin advertisements with the out-of-this-world antics of Old Spice, and decided to let Tim & Eric direct it. An Instant Viral Sensation That Advertises Two Products The ad will debut on TV on Monday, February 6, the day after the Super Bowl, but of course are currently available online.  But the other smart thing about these ads is that they get the attention afforded to Super Bowl ads without the cost.  Old Spice ads at this point don’t need a $3.5 million ad buy to get noticed. Here is the first ad for Bounce and Old Spice: Click here to watch the video

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Proctor & Gamble Sneaks 2 Ads Into 1 For Post-Super Bowl Old Spice Goodness

When I shared this year’s Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But it’s even more popular than I thought–and far more popular a strategy this year than ever before.

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The Super Bowl Is Dead, Long Live Super Bowl Commercials

In addition to recently winning the Crunchie for Best New Startup of 2011, a new study by shareaholic is now indicating that Pinterest is driving more referral traffic than Google Plus, LinkedIn, and YouTube combined. The study, which examined aggregated data for over 200,000 web publishers with a reach of over 260 million unique monthly Follow SEJ on Twitter @sejournal

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Max Banner Ads