2011 was a year of shifts for Google, with all the updates seeming to give hints of a huge shout which, at its end, formed the word Panda. As all of us know, the Panda Update centralized content and the importance thereof, making the user the priority, not the post. Duplicated content was removed, sites Follow SEJ on Twitter @sejournal

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Working the Algorithmic Trend

Social Media has become a double edged sword.  It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand.  A well thought out social media policy is a must for businesses Follow SEJ on Twitter @sejournal

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Social Media and the Millennial Brain

When Cuil launched in July of 2008, they claimed to be the world’s largest search engine and to have figured out a more advanced method of generating web results than Google’s PageRank. The search startup, which was founded by industry veterans from Google and IBM, claimed that they could crawl the web at 10% of Follow SEJ on Twitter @sejournal

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Google Purchases Patents From Former Competitor

Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another. But things might not always be as they appear.

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How Much Are You Paying to Send Customers Away?

The folks at Infographic Labs have made an extremely informative infographic full of Facebook stats. The stat that shocks me the most is that there are 250 million photos uploaded daily! Another shocker is the personal worth of Mark Zucherburg based on his shares of FB (see IPO section)..wow. Facebook made $1 Billion in 2011 Follow SEJ on Twitter @sejournal

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