Rand Fishkin, the CEO of the popular SEO software company SEOmoz, recently announced a new project related to webspam research. The goal of the project is to better understand and devalue the amount of “link equity” that passes from pages that could be considered webspam. Fishkin explained the project on his Google+ page earlier this

See original here:
SEOmoz Spam Research Project to Provide Marketers Useful Information

This Whiteboard Friday video is very educational and is a great tool to help business associates, managers and even clients understand how critical it is have a solid SEO monitoring and maintaining your website(s) and SEO.

Continued here:
Rand Fishkin Discusses Myths, Realities, and Precautions of Negative SEO

Despite claims to the contrary, email is not dead.

More:
How a Local Bakery Grew Its Mailing List from 3 to 300

Traditional marketing and PR are dead.  Instead of the one-way “marketer to prospect” street that existed in the past, consumers are now able to communicate directly with one another on the internet – making online brand reputation management an absolute must. If you haven’t ever conducted an online brand reputation audit before, don’t worry –

Read the original post: 
Conducting a 5 Minute Brand Reputation Audit

Disclaimer: I am not an email marketing expert.

Read the original post:
Consider Removing the Share Buttons from Your Email Newsletters

In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities and personas: Persona = motivation (what the visitor needs, why they are on your site) Personality = temperament (how they navigate, what they need to see or read to find

Excerpt from:
How to Use Customer Personalities to Write Effective SEO Content

In 2004, Google began to digitally scan millions of books from libraries in order to incorporate textual excerpts in the search results. However, shortly after launching the new program, a lawsuit was filed by The Authors Guild, various publishing companies, and individual authors stating that Google is not the copyright holder and is not authorized Follow SEJ on Twitter @sejournal

Read more here: 
Google Update: Search Engine Requests Dismissal of Class Action Book Scanning Lawsuit

‘The Avengers’ is officially released today and it is a movie that action hero fans couldn’t wait for. I thought I would provide some fact-filled sites, guides and other information for your Avengers pleasure today.

Original post: 
The Avengers Central – Everything You Need

In a criminal complaint filed in India earlier this year, journalist Vinay Rai alleged that Facebook, YouTube, and the Orkut social network are hosting content that “seeks to create enmity, hatred and communal violence” and “will corrupt minds.” In response to the criminal complaint, Google and Facebook promptly filed a petition to stop the criminal Follow SEJ on Twitter @sejournal

See the rest here: 
Indian Trial Court to Proceed with Google-Facebook Censorship Case

A new bill proposed by Eliot Engel (NY-D) and Jan Schakowsky (IL-D) known as the “Social Networking Online Protection Act” is the first legislation in Congress that addresses the practice of pre-employment Facebook screenings and is intended to make the practice itself an illegal act.  Should SNOPA be signed into law, it would outright ban Follow SEJ on Twitter @sejournal

Original post:
New Legislation in Congress Supports Facebook User Privacy