Greenpeace is a fairly polarizing organization. They have plenty of fans, yet plenty think the outfit is extreme and occasionally kooky. One thing I think you have to give them credit for, is online video marketing savvy.

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New Greenpeace Viral Video Spoofs Volkswagen’s Hit Star Wars Ad

Most web-savvy companies know well enough that having a corporate blog is good business. It adds unique content to the site, it builds credibility of the company and employees, and provides more lead-generating, sales-driving opportunities

Here is the original: 
What Makes An Award-Winning Corporate Blog?

Here’s a practical solution to a problem anyone in the SEO industry will face: how to measure a site’s performance in the search engine results. This is a problem because different searchers will get different results

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How to Get Standardized Search Results

Well, good morning. I hope you’re off to a great start on this fine Friday morning.

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The Week’s Best Viral Videos & Video Marketing Lessons: Camera Techniques & Musical Performances

I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into the reasons for this, I think it’s useful to think about how to help equip these people with the tools they’ll need to be strong copywriters, and in this case strong PPC copywriters in particular

Read more here:
How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices

Affiliate Program Management: An Hour A Day is a comprehensive book by the famous affiliate marketing pro Geno Prussakov (we have interviewed previously ) containing a step by step guide on how to research, launch, manage, and grow a successful online affiliate marketing program.

The rest is here:
Book Review: “Affiliate Program Management: An Hour A Day” by Geno Prussakov

Hello and welcome to another edition of ‘ 7 Days of Search and Social ‘. I hope this edition finds you well. Lead Story The Impact of Google +1 Just for a change, I thought this week we could look at a topic, instead of a news story.

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Weekly Search & Social News: 04/13/2011

It’s very difficult to get consistent figures on who  owns search. After all, what do we include? All page visits, or only ones that result in searches

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Microsoft Now Owns 30% of Search

Every time I get writer’s block, I head somewhere else to write.

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Google Docs Adds Pagination

Keywords are at the heart of Paid Search (at least in the current SEM environment).   Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant impact on your SEM performance.  When developing a keyword targeting strategy, having a solid understanding of your match type options is extremely important, along with how to use those match types effectively.  I think it’s safe to say that most marketers involved with SEM understand the three basic match types, including broad, phrase, and exact match. Until recently, these were the only match types at your disposal.  That was until last year, when Google launched Modified Broad Match .  It’s a versatile match type that can be a great option for targeting a wider range of queries, without losing a lot of control like with standard broad match.  I’ve used modified broad match extensively since it launched, and I’ve been very pleased with the results.  Note, modified broad match only applies to Google AdWords at this time.

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How To Analyze Modified Broad Match Keywords in Google Analytics