Pandora, the music provider that takes a band you love and offers several other suggestions to create a unique station, has teamed with Budweiser to bring video of featured artists to an online hub .  It’s called “Pandora Presents” and it launched recently with up-and-coming band Dawes.  Using Pandora’s social feature of “thumbs up” and “thumbs down,” they are able to track where certain bands are gaining a following and they have begun inviting fans to come out and see a special free show in certain locations.  Dawes’ concert occurred in Portland, Oregon, and many other bands will highlight the roster for 2012.

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Pandora & Budweiser Offer Live Concerts On Video Hub, Pandora Presents

The continued perception that streaming sports online somehow affects the overall TV audience continues unabated.  Or, rather, the perception is being used to gain leverage, and no one actually believes that myth anymore.  The American Television Alliance, which is a lobbyist group that represents cable, satellite, and phone companies, believes that because the Super Bowl will be offered freely online, they shouldn’t have to pay local broadcasters extra money for football games .  Because as we all know, everyone who wants to watch the game will be inviting their friends over for beer, pizza, chips, awesome commercials, and the biggest game of the year…to watch it on a laptop. The Effect Of Online Streaming Of Special Events Has Already Been Tested, And It Does Not Affect TV Anyone remember the game earlier in the year between LSU and Alabama ?  That game had Super Bowl-sized hype, some calling it “The Game of the Century” because hyperbole is copyrighted by the Ghost of Christmas Present.  CBS had over 200,000 people watch that game online, and then proceeded to have their 2nd all-time greatest TV audience in 25 years.  You know why?  Because when most people actually have a choice, they’ll find a huge screen to watch a game like that.  But there are other people in this world who don’t get a chance to watch the game on a big screen.  They’re at work or traveling.  You know, giving them the option to see the game when they otherwise couldn’t. You can’t blame the American Television Alliance for trying.  Currently, cable and satellite companies pay a ton of money for local stations to be carried by them, something that the 1992 Cable Act wanted to encourage so that local programming had more money to appeal to their communities.  The Alliance argues that the money is being used to fatten local broadcasters’ pockets rather than being used to create anything.  This is something that I believe is important to correct, for sure, because we see those extra fees being handed to us with our cable bills.  I n fact, local broadcasters are apparently looking for even more cash, and are blacking out stations and threatening more if the cable/satellite/phone companies don’t cave in

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American Television Alliance Upset Over NBC Super Bowl Streaming Plan

  YouTube has been making waves recently with their live broadcasting, notably a Coldplay concert a few weeks ago .  And this weekend YouTube is live-streaming the Starcraft finals through the Major League Gaming channel.  There are thousands of gamers at the Rhode Island Convention Center playing Starcraft 2 vying for $600,000 in prizes, with a $50,000 grand prize for winning the whole thing.  Not bad for a weekend of game play.  The streaming started Friday and will continue on to Sunday, November 20, when a champion will be crowned. Live Streaming of Niche Events Is Freaking Awesome Streaming of the Starcraft finals, being held in Providence, offer gamers the chance to be on the ground floor to watch professional gamers go head-to-head. There are broadcasters who are as excitable as any soccer announcers, and of course there is a rapidly moving live comment page, for better or worse (yes, YouTube’s notoriously over-the-top racist and sexist commenters make their appearances)

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Starcraft Finals Streaming Live On YouTube

Netflix has had quite the year, haven’t they?  In the midst of all the controversy over the price hike and the splitting of their DVD and streaming services into two separate entities (and fees), they have also been expanding the amount of content they will be able to provide, while also entering other territories outside of the United States.  One of those territories is Canada, and they upset the Canadian television providers by escaping the regulations and fees that they have to pay.  Well, Netflix just won this battle today when Canada’s broadcast regulator decided that Netflix did no harm to TV providers . Netflix Found To Be Complementary To Existing System Netflix just got to Canada last month, offering a streaming-only service that is far cheaper than the TV providers offer.   The broadcast regulator could find no evidence, however, that those companies were hurting from Netflix’ arrival, that there was no mass exodus from their product to Netflix. In fact, they found that Netflix was complementary to the existing broadcast system, which requires a minimum amount of good ol’ Canadian content in addition to money from broadcasters supporting local film/TV projects.

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Netflix Wins Regulation Battle With Broadcasters In Canada

Bloomberg wrote up some thoughts on where it looks like the new Microsoft Xbox TV initiative is headed and I have to admit, I like what it looks like. Basically, it could position the Xbox 360 as the single piece of tech you need for all your video-based entertainment needs: gaming, DVD, cable TV. Well, except for Blu-Ray and 3D I suppose.

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Major Microsoft Xbox TV Deals Imminent, But Still Will Need Something Unique

Live From Daryl’s House , an acclaimed music web series starring Daryl Hall of Hall & Oates and special guest musicians, is making its debut on television in 95 markets on September 24 in syndication .  The show, which shoots in Hall’s home in upstate New York, won a Webby Award last year for Variety Video.  The announcement comes at a time when Hall is about to release “Laughing Down Crying,” his first solo album since 1997′s “Can’t Stop Dreaming.”  The show is not set to be a regular TV series, as we’ve seen other successes like “Web Therapy” do in the past year. Music: Success Hidden in Plain View on YouTube The secret success of YouTube has been music artists.  Hidden in all of the viral sensations that have made YouTube what it is today are the hundreds of millions of views for individual musicians who upload music videos to the site.  Now, Live From Daryl’s House doesn’t have hundreds of millions of views, in fact his channel has a much more modest 9,000 subscribers and a few hundred thousand views per song.  Those are still good numbers, and we should put it in perspective as Justin Bieber and Lady Gaga get a lot of their views from young people who want to watch the videos over and over again (and with no repeated MTV airplay like in the eighties and early nineties).  Daryl Hall is known to an older audience, one that isn’t likely using YouTube in droves to go watch his show (although some of those old Hall & Oates tunes have hit into the millions of views)

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Live From Daryl’s House To Hit Syndication On Broadcast TV

Google Plus, the social networking service that has long been in a restricted field test, is now officially in beta.

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Google Plus Open To Everyone, Adds Killer Video Features To Hangouts

Well, Apple isn’t really doing much except maybe nudging studios and preaching about the awesomeness of their products, but several big names in TV have made some overtures to get their TV content in front of iOS users, mainly the iPad. Since it seems like a nice sort of platform for that sort of thing, I would love to watch TV on an iPad from what I’ve seen of them, especially in those spaces where it’s up close and personal and I don’t have much space: bus, plane, etc.

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iOS Pulling In New TV Content Through Enhanced TV Studio Apps

What’s the next major shift for video in the enterprise?

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The Past, Present, and Future of Enterprise Video

Internet marketers can learn a lot of lessons about YouTube marketing strategy by watching the 2012 Republican presidential candidates.  For example: Should you use an influence-the-influencers strategy or a mass marketing strategy to reach the 158.1 million U.S. Internet users who watched online video content on YouTube.com in July 2011, according to comScore Video Metrix? Should you ever break “The Eleventh Commandment”?  That’s a phrase popularized by former President of the United States Ronald Reagan during his 1966 campaign for Governor of California, which said: “ Thou shalt not speak ill of any fellow Republican.” Should your objective be increasing views on YouTube or increasing subscribers to your YouTube channel?  And are there ways to target advertising for your campaign at individual videos or channels as well as use YouTube videos to drive traffic to your website

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2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy