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Posts Tagged ‘ broadcast ’
What’s the next major shift for video in the enterprise?
Original post:
The Past, Present, and Future of Enterprise Video
Internet marketers can learn a lot of lessons about YouTube marketing strategy by watching the 2012 Republican presidential candidates. For example: Should you use an influence-the-influencers strategy or a mass marketing strategy to reach the 158.1 million U.S. Internet users who watched online video content on YouTube.com in July 2011, according to comScore Video Metrix? Should you ever break “The Eleventh Commandment”? That’s a phrase popularized by former President of the United States Ronald Reagan during his 1966 campaign for Governor of California, which said: “ Thou shalt not speak ill of any fellow Republican.” Should your objective be increasing views on YouTube or increasing subscribers to your YouTube channel? And are there ways to target advertising for your campaign at individual videos or channels as well as use YouTube videos to drive traffic to your website
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2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy
You might remember that Fox just recently did away with next-day access on episodes of their shows streaming online.
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Fox’s 8-Day Window For Online Episodes Drastically Increases Piracy
You may have heard about Alphabird’s acquisition of Placevine back in May. Since Alphabird is all about video engagement and Placevine is all about connecting brands with the right video producers… it was a bit of a natural fit
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Are Web Series The Future of Branded Video Entertainment?
Social media is arguably the most transformative revolution in communication since electricity enabled radio and TV broadcasts. If that sounds dramatic, it should. We’ve yet to fully grasp the effect of social media on our interactions with each other, businesses and government entities
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The Rise of Social Relevance
If you hate ads and love live streams from Ustream, you can now avoid the first and have all of the second you want with their new premium service, which will cost $3.99. Now your birds, dogs, cats and other live events won’t be laced with pre-rolls, overlays or any other ads.
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Ustream Offers Ad-Free Premium Membership Subscription
Google I/O, which took place earlier this month, was packed. Not surprise there! Tickets sold out in under an hour
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Watching the Google I/O Keynotes
The tech-blogging community has its hands full with all the big announcements Google made at their I/O event this week.
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Google Drops New Video Services at I/O: Android Movie Rentals & YouTube Live Captions
PBS , the Public Broadcasting Service, just chose RAMP as its service of choice for video navigation and search. I hope RAMP gave them a good deal since public broadcasting is likely to lose much of its Federal Funding if certain members of the US Government have their way.
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PBS Picks RAMP for Expanded Video and Content Navigation
Time Warner, who I wrote about earlier in the week when they hit a snag with their TWCableTV iPad App, has sought a legal judgment on the matter. The Southern District of New York was petitioned by the cable operator about the legality of the streaming of content to iPads in the homes of Time Warner Cable subscribers
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Time Warner Cable Seeks Judgment on TWCableTV iPad App Legality
