In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production plans. (You can read Part 1 , Part 2 and Part 3 ).

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How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

In parts 1 & 2 of the ‘promote’ chapter of our series on running a successful online video contest, we looked at ways of utilizing paid media & owned media to promote your video contest while remaining on a budget. Today in Part 3, we look at ways of using earned media channels to increase awareness and drive users to your video contest site. Consider these ideas to promote your online video contest: This post was made possible by Launchpad6 , an out of the box solution for creating video contests

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How To Run A Successful Online Video Contest: Promoting On A Budget, Earned Media

The Ultimate Fighting Championship recently came to the Fox network, and people who had never watched the UFC before got to see a fight that lasted a little over a minute.  While that was disappointing, I’m sure, to previously-undefeated Cain Velasquez, the UFC, and anyone who watched their first ever match that night, there’s no doubt that the sport is one of the largest-growing events around the world.  That’s why it comes as no surprise that the UFC will now be making available their live Pay-Per-View fights over Android-capable devices , further expanding their reach. UFC Android App Comes Courtesy of NeuLion NeuLion has been making some decent waves in the world of sports.  They have deals with Duke and Texas A & M that allow limited amounts of live sports content and condensed games to play over mobile devices, but getting Pay-Per-View UFC matches on Android is huge.  NeuLion is also providing the technology for UFC.TV and Roku, so the sport is becoming greatly accessible. Here’s a video with a bunch of classic UFC knockouts, just because: Click here to watch the video

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UFC To Hit Mobile Screens With New UFC Android App

CBS has been pretty awesome in the streaming video racket for awhile now.  They offer streams of The Masters and the NCAA Tournament, all in the face of the risk that somehow, they’d lose TV ad dollars from the potential lost audience watching the events online.  However, CBS seems to take the opinion, a right one I believe, that most people want to watch these events on the big screen.  Your online video watchers are those who don’t have access to a big screen.  You are adding to your audience, not losing them.  And hey, there’s such a thing as online advertisement, too.  Now, streaming sports has a Super Bowl-sized event in store: this weekend’s LSU-Alabama showdown in Tuscaloosa.  SEC.  Ranked 1 & 2.  That is all. Record Numbers Could Watch the LSU-Alabama Game Online CBS has offered live streaming of SEC games of the week for a few years now.  But even last year’s SEC Championship, between Auburn and South Carolina, didn’t reach numbers that this matchup is likely to draw.  According to this article , CBS has been “hovering under six figures” with their live-streaming of SEC games.  Where CBS stands to gain more viewers are people who use the CBS Sports Mobile app for iPad and iPhone.  People who might be at work, or traveling, or sneaking around during their daughter’s birthday party.  And LSU versus Alabama is certainly a game some people are going to hate to miss for any reason.  Hence, mobile devices rule

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Watch The LSU-Alabama Game Online & Help CBS Break A Live Streaming Record

Good morning SEJ Readers! Later on in the month, down in sunny Tampa, FL, we will be holding an intimate and stellar Online marketing event called BlueGlass TPA. Search Engine Journal is an official media partner of BlueGlass TPA, and assisted with the lineup and content for the conference. BlueGlass has held two events in the past (SEJ held them previously) and our upcoming BlueGlass TPA has shaped up to be an incredible mix of speakers and attendees from various fields of search & social media marketing – representing companies such as Disney, AOL, Cisco, Microsoft Bing, Trada, Digitas, CopyBlogger, Slashdot and so many more

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BlueGlass TPA Only 16 Days Away : Last Chance for SEJ Readers

It’s time to start thinking about Search Marketing Expo, specifically SMX East 2011 , in New York City. Programmed by the minds at Search Engine Land, including Danny Sullivan and Chris Sherman, SMX 2011 promises to be jam-packed with insight, advice, and the latest search marketing news and information.

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Save On SMX East 2011 With Discount Code From ReelSEO

Big news today from the BlueGlass camp! We’ve secured Jeremy “ShoeMoney” Schoemaker to the speaker lineup for BlueGlass TPA ! Jeremy will be sitting on the “Blog & News Optimization: How Publishers Can Dominate Google & Beyond” Panel with Brian Clark of Copyblogger  and discussing killer techniques for bloggers & publishers to build traffic, links and BUSINESS via their content strategies. Image via TopRank's Flick Account I really cannot think of two people who I would rather have on this panel, and am entirely stoked about this. With BlueGlass Conferences our mission it to stack sessions & panels with Keynote Worthy speakers — and this lineup equals MISSION ACCOMPLISHED! ( SEJ will be covering the show too because we are a BlueGlass TPA Partner! ) In addition to ShoeMoney & Copyblogger, our BlueGlass TPA lineup also includes : Greg Boser , President of Search & Products, BlueGlass Interactive William Sears , Sr

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ShoeMoney Added to the BlueGlass TPA Lineup

It’s hard to believe it’s been a year already, but it’s nearly time for the 2011 Blogworld & New Media Expo , coming this November 3-5. This year, the event leaves its long-term home of Las Vegas for the sunny locale of Los Angeles, CA.

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Save On Blogworld & New Media Expo 2011 With ReelSEO Discount Code

What better way to end the week than with an update on the agenda for BlueGlass TPA , the next BlueGlass conference (after LA & FL) which will be held in Tampa, FL on September 26th & 27th (SEJ is a media partner!). BlueGlass TPA will host speakers from search & social companies like Bing, Raven Tools, AOL, CopyBlogger, Digitas, TopRank, ThinkGeek and many more and will be hosted by the BlueGlass team, which includes Greg Boser, Chris Winfield, Dave Snyder & myself.

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BlueGlass TPA Agenda Announced : Register Soon

It’s almost that time again. Search Engine Strategies (SES) San Francisco 2011 is almost here. It’s hard to believe it’s already been a year since last SES San Francisco, but it has

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SES San Francisco 2011 Fast Approaching – Register Today