This is a guest post by AJ Wilcox of OrangeSoda , an internet marketing and search marketing company that specializes in local search and SEO for small business. As you are coding your site, you most often get the necessary stuff in, and then sweep back for all the leftovers. Quite often, developers forget to add the alt=”” attribute to images because it’s not required to appear completed.

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Why You Need to Stop Ignoring Image Alt Attributes

It’s been awhile since we last heard anything from Google AdSense. Although it may be starting to lose its luster among website publishers, I would like to think that there are still tons of sites which relied on it to earn some extra bucks

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Google-Certified Ad Networks for All AdSense Publishers

Okay, so my title is fairly misleading. Google Wave HAD extensions… just maybe one or two. When Wave came out I was so excited that I totally exhausted the “poll” option

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New Google Wave Extensions Debut!

While you are pondering on the points made by Todd about online retirement , here’s a worthwile albeit healthy activity that you may want to consider – biking.

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Google Adds Biking Directions to Maps

I pretty much remember when talks about Google launching its own store for web apps started circulating before.  But Google remained mum about it until now

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Google Opens Apps Marketplace for Business

A topic that has been discussed extensively by some people in the SEO community is the notion that having a W3C compliant web site is either critical to SEO or it’s not.  Most recently, Edward Lewis and I debated back and forth on Twitter, with Edward holding firm to his long-standing position that compliance is necessary and me taking the stand that 100% compliance is not necessarily a factor in ranking. This latest back and forth was prompted by a tweet I posted while listening to Matt Cutts being interviewed by WebProNews during SMX West.  In that tweet, I summed up what Matt had said regarding SEO and having a site that passes code validation.   My tweet stated : W3C compliance is NOT an SEO factor to Google #MattCuttsQuote #SMX Edward then followed up to our Twitter conversation on this by writing a very lengthy and quite detailed article backing up his position on the matter.  I’ll leave it up to you to take the time to read that article yourselves.   And here, I would like to speak to my own position and the logic behind it.

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W3C Validation for SEO – Myth and Reality

Article submission sites do not have as much authority and link value as they used to, but they can still help build your link portfolio and give a temporary boost in rankings.

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75 PR/Article Submission Sites to Generate Inbound Links

Google’s long-standing effort on making its search engine results pages more personalized continue with the roll out of a new feature – marking search results with cutesy, yellow star icons. Actually, Stars are replacing  the SearchWiki, which according to the Official Google blog didn’t get to be appreciated by users especially since it changes the order of Google’s organic search results

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Google Search Results Get the Star Treatment

Google has just announced its new ad serving technology which is geared for both large and small scale online publishers – DoubleClick for Publishers.

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Google Launches DoubleClick for Publishers

There’s hardly a person I know who is not using Gmail today. Finding an available Gmail username is no easier than finding a new .com domain. No matter how popular Gmail is, not everyone is still aware of what he can do with it

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3 Gmail Search Tips You Will Be Thankful For