GetHired.com has officially launched and gives job candidates a way to show themselves off to potential employers with the power of online video resumes. It’s no big surprise but it is definitely an interesting use of online video. Online video is all the rage, we even had our own awards ceremony at CES for original web series (IAWTV), so what better way to get yourself out there and marketable as a potential employee than to use the major Internet trend, online video?

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GetHired Gives Job Seekers & Employers Video Resume Capabilities

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise.

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Content As Marketing – Video Advertising & Monetization With Machinima’s Allen DeBevoise

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.  It began as a simple film/TV development home; Kutcher’s Guess Who and the company’s most recognizable property, Punk’d , were produced under Katalyst.  In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind for which we’ve praised Red Bull and GoPro recently.  Their work with brands like Nikon and Mountain Dew, and being considered a leader in the field of social media, led to Google offering them one of the 100 YouTube original channels, Thrash Lab , which is targeting a Spring launch. I had some questions prepared for Katalyst Media president, Anthony Batt, but once he started giving me background on the company and what they do, I almost didn’t need to ask them.  It’s clear that Katalyst is serious about making content for brands that eschew traditional advertising methods, that a story comes first before the brand name.  Batt has even moved on from the term, “branded content,” because it’s “too on the nose.”  He thinks of “branded content” as something from the nineties, that what we’re focusing on now is “amazing content,” something that a brand creates for a target audience that is compelling first and foremost.  The brand, meanwhile, gets rewarded for being associated with that content, depending on if they’re reaching the right audience. The ReelSEO Exclusive Interview With Anthony Batt Anthony Batt: Most brands make advertising

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The Future Of "Branded" Content – Katalyst Media Launching YouTube Channel

I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, ” Digital Leader: 5 Simple Steps to Success and Influence “.  I asked him about his take on “social” and “viral” video and asked him to give us some tips for how businesses should think about and do–better social video marketing. Below is my video interview with Erik before he was about to give his speech to the crowd.

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5 Social Video Marketing Tips with Socialnomics’ Digital Leader: Erik Qualman

Annie Cushing is the Director of Analytics for BlueGlass.

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Interview with Annie Cushing on Google Analytics

Joanna Lord is the Director of Customer Acquisition at SEOmoz.org, a leading SEO software company out of Seattle, WA.

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Interview #1 with Joanna Lord for PPC Beginners

I interviewed social media expert Brian Solis , the author of Engage and the End of Business as Usual : Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into genuine social enterprises, what’s holding them back, and what it will take for them to overcome.

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Evolve or Die! How Businesses Can Transform Using Social Video

In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production plans. (You can read Part 1 , Part 2 and Part 3 ).

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How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as “social video return on investment, or ROI (You can read Part 1 and Part 2 here).  Click here to watch the video. Why “Viral Video” is Still a Misunderstood Marketing Strategy Either this is A) An advance photo of the 2011 Orabrush Christmas Special video production, or B) A risky move into the adult video market? With the Orabrush panel ‘Screw Viral Videos’ at Search Engine Strategies Chicago – Austin said that what they were trying to communicate from the title is that you don’t want to try to have some “smash-hit, out-of-the-park, one-time, one-hit wonder video.” Austin also mentioned in this video interview that unlike companies that are fixated on hopes of their video “going viral,” they’re focused on the qualitative as well as the quantitative of feedback from their videos

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How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company’s spokesperson for their highly popular YouTube channel. ( You can read Part 1 here )

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How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story – Part 2 of 4