In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company’s spokesperson for their highly popular YouTube channel. ( You can read Part 1 here )

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How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story – Part 2 of 4

Plenty of news in the world of online video this past week, though many of us probably found ourselves distracted by things like family interaction, football games, and turkey. Because we were all a little more distracted than normal, it’s an even better idea to catch up on the latest news, opinions, articles, and tips from the online video universe. Reel Stories You Might Have Missed Netflix will take a loss in 2012…

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The Weekly Online Video News Round Up – Thanksgiving Edition

This Thursday the video solutions provider Liveclicker will be hosting a free webinar, “The New Social Video – How to Build Relationships with Shoppers through Video.” I interviewed Liveclicker’s Justin Foster for a sneak preview on this event. Social Video Commerce Webinar Info November 17 at 10:30 AM – 11:30 PST (1:30 – 2:30 PM EST) Register here  or go to https://www2.gotomeeting.com/register/793808242 Featured speakers will include (Event Moderator) Justin Foster, Co-Founder/VP of Market Development, Liveclicker     Val DuVernet, Sr. Manager of Online Content for Advance Auto Parts     Jon Schroeder, Video Director of Crutchfield Electronics     What you will learn in this webinar What exactly is a “social video” program, and what are the benefits How social video is evolving in e-commerce, and; How retailers and brands are becoming more successful by actively listening and interacting with their customers through video – including providing educational “How to” videos, or creating video responses to comments made on products

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Free Social Video Webinar: How To Build Better Customer Relationships With Video

YouTube has 200,000 advertisers per quarter, but with the new original channels beginning in January of next year, they’re looking to attract 6 or 7 million YouTube advertisers as they launch around 100 total in 2012.  According to this Beet.TV interview with Lucas Watson , YouTube’s VP for Global Sales, the ability to advertise around premium brands will be attractive to new advertisers.  YouTube, which reaches 800 million people around the world per month, is preparing for a ubiquitous presence on all devices that are capable of running online video. YouTube Aiming High to Get the Most Out of Their Global Reach What isn’t being said here is that a lot of these advertisers have been skittish about having their brands associated with some of the content on YouTube.  Businesses looking to keep an eye out on their image don’t want to be associated with content that is controversial, and I’m pretty sure this is one of the reasons why YouTube decided to pay a bunch of Hollywood producers to create content for them.  They were probably getting frustrated with so much potential advertising dollars escaping their grasp.  When the original channels arrive, it will generally be populated with trusted entities, something the major networks have with their programs.

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YouTube Looking To Jump From 200,000 To 7 Million YouTube Advertisers

Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S.

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YouTube’s Own Marketing Advice For Retailers: Create Content, Not Commercials

I feature a video presentation of Ramon DeLeon, manager of six Domino’s Pizza stores in Chicago, and a frequent vlogger and public speaker on social media marketing. Ramon is the recipient of the Chicago Social Media Club’s 2011 Chicago Social Media Person of the Year Award, and is a speaker at the upcoming Blogworld & New Media Expo 2011 in Los Angeles November 3-5 th .  Click here to watch the video. Earlier this year I had featured Ramon in my ReelSEO article, “ Time for Your Business to Apologize on Video?

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Social Video Marketing Tips With Domino’s Pizza Chicago’s Ramon DeLeon

My wife and I have just returned from an unforgettable trip to the Albuquerque International Balloon Fiesta , which was held Oct. 1-9, 2011.  The organizers of the largest hot air balloon festival in the world call it, “The greatest show off earth.”  And the Albuquerque Balloon Fiesta has been recognized as the “world’s most photographed event.” But, the Albuquerque International Balloon Fiesta hasn’t become the “world’s most YouTubed event” … at least, not yet. So, what YouTube marketing strategy would help the world’s premier balloon event get off the ground, so to speak?  Let’s do a SWOT analysis to evaluate the S trengths, W eaknesses, O pportunities, and T hreats involved in YouTubing next year’s Balloon Fiesta

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The Albuquerque International Balloon Fiesta Isn’t The World’s Most YouTubed Event … Yet

Listen to my interview with Susan Bratton, CEO and co-founder of Personal Life Media and Host of the DishyMix Podcast, about her recommendations for what online video marketers can learn with doing “masterful interviews” using their own webcam. 7 Benefits Of Doing Webcam Interviews I’ve been doing recorded webcam interviews for ReelSEO for several years now, and I’ve found them to have a lot of benefits for any business or professionally minded use, including the following: Quick content – they’re the cheapest and quickest videos to make Showcase your expertise – whether you’re the interviewer or interviewee, it’s an excellent opportunity to give people helpful information in context with your market or industry.

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7 Webcam Interview Tips For Better Online Video Marketing

Morgan Spurlock’s “Day in the Life” has always been a good idea, the thought that we might to get to see some interesting people during one of their normal days is captivating.  However, it seems that there are too many limitations to the form.  I imagine the biggest challenge for Spurlock during the filming of this documentary series has been locking down interesting celebrities/performers and locking down a good day to film them.  And it seems like most of the days it might be good to film one of these people is when there isn’t much going on.  One day doesn’t give you much time to explore a person, and the series suffers because of it. I think Spurlock’s best bet, if it were possible, would have been to follow a person around for one month and then pick the best day out of that group.  That might have been too much to ask, though

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Ballet Still Beautiful, Boring After Hulu’s Latest Day in the Life

Businesses spend millions of dollars to have celebrities make appearances in their commercials and Web videos. Just think about the ads that feature William Shatner as “The Priceline Negotiator” or Jennifer Lopez’s notorious commercial for Gillette “Venus” razors. Companies pay a pretty penny to secure celebrities in their videos, but is it really necessary to roll out the red carpet to have a successful video campaign

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How to Use Online Video to Become “The” Celebrity Within Your Industry