I love writing about viral marketing, and in particular, video marketing that pushes the boundaries of what advertising can look like and how it can behave.  I write about such videos often, even just last week.  So it should come as no surprise that I’m the guy writing about a new partnership between Campaign Media

Excerpt from:
YouTube & Campaign Media To Crown “Ad Of The Year”

What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it’s the kind of thing I have to weigh in on.  In a piece entitled, “There, I said it: Screw Viral Videos,” Jim argues

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Viral Video vs. Episodic Video – Are They Mutually Exclusive?

Does online buzz equate to better ratings for a TV show? Not always.

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Social Meets TV – The Social Media Ripple Effect Leads To Greater Engagement

E-book readers are all the rage this year with probably dozens of new ones being unveiled by the end of the year. But e-books themselves have gone past the capabilities of even some of the most popular readers, they’re now incorporating video in enhanced versions.It’s an interesting use of video to say the least. This

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Video-enhanced E-books Beginning to Gain Momentum

Last week there were reports that the Old Spice viral marketing campaign was a failure because sales had dropped 7%.  I called shenanigans on that conclusion in a post you can read here. Now this week there’s a rash of stories about how the Old Spice campaign is a success because it has increased sales. 

More:
Now Old Spice’s Sales Are Up – Make Up Your Minds Already

“…one screen to rule them all and in the market bind them.” Well OK Tolkien said ring and not screen and he was talking about evil and we’re talking about video and marketing. There’s a difference right? Let’s face it, many of us are multi-screen users – TV, computer, mobile

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Microsoft Researches Three Screen Strategies for Marketing

Well, it was most likely just porn at one point and then people realized they could make money off of it as a vehicle for advertising.

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Online Video, It’s Not Just About Advertising Anymore

comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers. Among the changes is the fact that they are now ranking video ad networks by video ads viewed and not potential reach like they had been.

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Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu

If you were browsing YouTube yesterday, you probably noticed some lag.  You might have even noticed some scary-looking (and Google-branded) 503 errors like I did.  Well, YouTube has officially acknowledged the issue and says they’re working on it.  They didn’t say what it was, of course, but they did rule out one suspected reason:  Old

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Old Spice Man Takes All Internet Marketers To School

It was in United Kingdom that the PDA originated with Psion in the year 1984. With this launch, a new genre came to be defined in handheld computer. Companies such as Palm Computing as well as Apple introduced their own versions. Palm Pilot soon established as the most recognized PDA in the later half of 1990s. Games, web browsing, word processors and graphics were soon included into the PDA.

The Personal Information Manager applications usually included in the PDAs at the beginning were diary, address and phone book, a notebook, handwriting recognition software, some games and common reference material. Diary/scheduler, Notepad, To-do list, Finance software, Drawing application, Organizer, Calculator, World time, Alarms, Voice recorder, File manager, Printer connection and Data synchronization were added to it later. With the inclusion of wireless connections, the Email as well as the web browser was incorporated into it. The programs that followed were Word processor, Custom dictionary, Spell checker and Spreadsheet. Inclusion of Global Positioning System (GPS) made possible customized maps and directions, and charting the movement as well as planning of trips whether by land, sea or air. The mode of transport did not matter. The journey could be detailed with the starting point and the destination with Palmtop Software’s Route Planner application. All it required was pointing and just clicking on a map indicating the places that are intended to be visited, or even avoided, to get an exact route map. With a few clicks with your fingers you had a route map ready with the travel plan. Its functions expanded with the addition of the popular Microsoft applications as Excel, PowerPoint and Word.

PDAs available in the market included Palm TX, HP iPAQ hw6515, Dell Axim X51v, HP iPAQ hw6900 Mobile Messenger, HP iPAQ 2215, HP iPAQ h6315, HTC Advantage X7501, Palm Tungsten E2, Palm Treo 755p, RIM BlackBerry Curve (8300), Apple iPhone and many more.

The PDA application soon spread to other areas of life including shopping, mobile banking, and specialized Internet services as stock quotes, foreign exchange rates, weather, sports scores and maps. The PDA became an e-book reader, a photo wallet, a mobile web browser and an alarm clock besides many others. Convergence of technologies and programs has made PDAs smaller, compact and versatile encompassing almost all aspects of living.

People are already living comfortable and trouble-free lives because of technology. These devices made man achieve more in life.

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