This week on The Reel Web we share with you guys several updates that have happened on YouTube that were overlooked, as well as a complete overhaul that’s coming to Vimeo’s website sometime soon. We also discuss YouTube’s new announcement of having 60 hours of video uploaded to their site every minute and we go a bit more in-depth with a statistic that Revision3 pointed out in one of their recent blog posts and how lean-back viewers might affect video engagement. Click here to watch the video

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How Lean-Back Viewers Affect Your Video Engagement – The Reel Web Episode 24

Google is hoping that games can do for Google Plus what they did for Facebook–get people hopelessly addicted until they’re spending every waking moment playing social network games and annoying friends with automated status updates based on meaningless gameplay objectives. Um… sorry..

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Video Marketing Done Right – Google+ Teases Google Map Video Game

This week in our look at the Reel Web we talk about how mobile viewers are watching our videos longer than desktop views are and how Facebook dominates Twitter in video sharing. Also, we review YouTube’s new “Slam” voting feature and what they’re doing to start fixing the publishing issue that’s all too common for content creators.

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Online Video Predictions For 2012 – The Reel Web Episode 20

One thing that can have a major impact on the success of a small business is advertising. Obviously, there are many different forms that advertising can take

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Why Mobile Video Advertising Is Good For Small Businesses

Some interesting information that was sent to me recently pertains to how favorable online game players are toward sponsored videos so that they can continue to play a game for free. Then again, the study was done by SponsorPay and they are a provider of that sort of video advertising service so, you’ll need a fairly strong grain of salt to swallow this data.

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Sponsored Videos Gaining Ground In Video Advertising For Online Gaming

This morning (at the ungodly hour of 3:01 a.m. ET), the YouTube team announced its list of the 10 most-watched video ads of 2011. I know, I know.  Some kids can’t wait until daybreak to find out what Santa has left them under the Christmas tree.

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10 Most Watched Video Ads On YouTube For 2011

I have a new crush, and it’s on the Galaxy Nexus phone. The true Google device, which has the latest Android version, Ice Cream Sandwich, installed, is rumored to be released within the next couple weeks

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The Week’s Best Viral Videos & Video Marketing Lessons – Galaxy Nexus Edition

As expected, CBS saw the college football record broken for an online/mobile audience during Saturday’s LSU-Alabama showdown.  Over 200,000 watched the game via the website and CBS Sports Mobile, which considering that the network was seeing numbers “hovering just under six figures” means they more than doubled their greatest online audience.  The number is significant because the reason why we don’t see more big games streaming online is the fear that the online audience will steal ratings from TV.  Advertisers pay for TV ratings, and a loss of audience means loss of money for future events, but that obviously didn’t happen because CBS saw their second-highest rated program on TV since 1987. 214,560 Is A College Football Streaming Record CBS says 171,658 unique streams came from the website alone, and 42,912 came from mobile devices.  Apparently, their overall record remains pretty safe.  They got 1,153,981 online viewers for an NCAA basketball tournament game between Florida and BYU last year, and you have to think a lot of those March Madness games hover around that figure because people can stream the game from work in many cases.  That was the first official game of the 2010 NCAA Tournament, playing a little after noon ET on a Thursday, when many people are stuck at work, and the game went to double overtime. The LSU-Alabama game happened on Saturday night, so there was less of a reason for people to catch the game online.  So getting over 200,000 is amazing, and I hope that the fact that since CBS saw their second-largest Nielsen rating (11.9/21) since 1989, we might be able to get streams of other large events in the future where the online audience will clearly not hurt the overall TV number.  You know, like the Super Bowl.  I know a lot of people who have had to work on Sunday nights and miss that game.  That’s all I’m saying.

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CBS Live Stream of LSU-Alabama Game Breaks College Football Record

Swampy And Where’s My Water?, Popular Disney Game App, to Become A Web Series is a post by ReelSEO Video Marketing . Walt Disney has created a ton of memorable characters over the years, but nearly all of them have been on the big screen and TV.  Recently, Disney’s foray into mobile game apps, “Where’s My Water?” has become a huge hit on the iPhone and iPad and briefly knocked the venerable “Angry Birds” off their perch for awhile to become the top-selling app for several weeks.  “Where’s My Water?” stars Swampy, an alligator that likes to be clean, and you have to navigate the water to his bathtub.  If only his evil rival Cranky wasn’t there to stop you.  Now, Swampy is getting his own web series , and the Disney marketing machine has a new medium to conquer.

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Swampy And Where’s My Water?, Popular Disney Game App, to Become A Web Series

YuMe has released its video advertising metrics report for the third quarter of 2011, so I thought we’d take a look at the findings to see if we can put our finger on the latest online video ad trends. While pre-roll ads continue to be the most used format by advertisers, which is no surprise, the report shows a continued steady growth in mobile video ad impressions, with an increase of 35%.

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Mobile Video Ad Impressions Up 35% In One Quarter, According To YuMe