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Posts Tagged ‘ mobile ’

The Week’s Best Viral Videos & Video Marketing Lessons – Galaxy Nexus Edition

I have a new crush, and it’s on the Galaxy Nexus phone. The true Google device, which has the latest Android version, Ice Cream Sandwich, installed, is rumored to be released within the next couple weeks

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The Week’s Best Viral Videos & Video Marketing Lessons – Galaxy Nexus Edition

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CBS Live Stream of LSU-Alabama Game Breaks College Football Record

As expected, CBS saw the college football record broken for an online/mobile audience during Saturday’s LSU-Alabama showdown.  Over 200,000 watched the game via the website and CBS Sports Mobile, which considering that the network was seeing numbers “hovering just under six figures” means they more than doubled their greatest online audience.  The number is significant because the reason why we don’t see more big games streaming online is the fear that the online audience will steal ratings from TV.  Advertisers pay for TV ratings, and a loss of audience means loss of money for future events, but that obviously didn’t happen because CBS saw their second-highest rated program on TV since 1987. 214,560 Is A College Football Streaming Record CBS says 171,658 unique streams came from the website alone, and 42,912 came from mobile devices.  Apparently, their overall record remains pretty safe.  They got 1,153,981 online viewers for an NCAA basketball tournament game between Florida and BYU last year, and you have to think a lot of those March Madness games hover around that figure because people can stream the game from work in many cases.  That was the first official game of the 2010 NCAA Tournament, playing a little after noon ET on a Thursday, when many people are stuck at work, and the game went to double overtime. The LSU-Alabama game happened on Saturday night, so there was less of a reason for people to catch the game online.  So getting over 200,000 is amazing, and I hope that the fact that since CBS saw their second-largest Nielsen rating (11.9/21) since 1989, we might be able to get streams of other large events in the future where the online audience will clearly not hurt the overall TV number.  You know, like the Super Bowl.  I know a lot of people who have had to work on Sunday nights and miss that game.  That’s all I’m saying.

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CBS Live Stream of LSU-Alabama Game Breaks College Football Record

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Swampy And Where’s My Water?, Popular Disney Game App, to Become A Web Series

Swampy And Where’s My Water?, Popular Disney Game App, to Become A Web Series is a post by ReelSEO Video Marketing . Walt Disney has created a ton of memorable characters over the years, but nearly all of them have been on the big screen and TV.  Recently, Disney’s foray into mobile game apps, “Where’s My Water?” has become a huge hit on the iPhone and iPad and briefly knocked the venerable “Angry Birds” off their perch for awhile to become the top-selling app for several weeks.  “Where’s My Water?” stars Swampy, an alligator that likes to be clean, and you have to navigate the water to his bathtub.  If only his evil rival Cranky wasn’t there to stop you.  Now, Swampy is getting his own web series , and the Disney marketing machine has a new medium to conquer.

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Swampy And Where’s My Water?, Popular Disney Game App, to Become A Web Series

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Mobile Video Ad Impressions Up 35% In One Quarter, According To YuMe

YuMe has released its video advertising metrics report for the third quarter of 2011, so I thought we’d take a look at the findings to see if we can put our finger on the latest online video ad trends. While pre-roll ads continue to be the most used format by advertisers, which is no surprise, the report shows a continued steady growth in mobile video ad impressions, with an increase of 35%.

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Mobile Video Ad Impressions Up 35% In One Quarter, According To YuMe

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“Loving Your Customers Back” With Social Video Marketing

I interviewed Ramon DeLeon, manager of six Domino’s Pizza stores in Chicago, and a frequent vlogger and presenter on social media, on the importance of using social video as a natural and powerful tool for enhancing customer relationships. Just last week here at ReelSEO I featured Ramon’s social media marketing video presentation .

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“Loving Your Customers Back” With Social Video Marketing

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Web Series Viewership Continues To Rise, While Cable TV Drops

Blip.tv and Dynamic Logic got together for some research  into web series viewing habits, and did some number crunching to see when where and how people are consuming original web series offered at Blip.tv. It also gleaned some information on how the viewers feel about the advertising they encounter

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Web Series Viewership Continues To Rise, While Cable TV Drops

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Migrating Your Content To Mobile Online Video Platforms: Tips From AOL Video

Mobile video usage is growing fast among consumers and big video sites like AOL Video are implementing mobile solutions as a result. In part two of our interview with AOL Video’s SVP Ran Harnevo, he shares tips with the New Media Minute for how video sites can migrate their videos to mobile platforms as well, drawing on his experience at AOL Video and Huffington Post.

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Migrating Your Content To Mobile Online Video Platforms: Tips From AOL Video

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More Netflix Customers Use DVD Service Than Streaming, But Streaming Customers Watch More Content

Netflix is clearly putting their hopes for the future on their streaming business. After increasing prices, they also announced they would soon spin off the DVD service into it’s own business, called Quickster (still hate that name)

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More Netflix Customers Use DVD Service Than Streaming, But Streaming Customers Watch More Content

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Demand For Online Video Fuels Digital Revenue For Sports Programming

Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA at $225 million and the NHL at $120 million, the study found. Under this backdrop, ESPN expects to amp up the ads it runs in TV Everywhere programming and to charge a higher CPM. For more details, check out this week’s New Media Minute

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Demand For Online Video Fuels Digital Revenue For Sports Programming

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Adobe Air 3 & Flash Player 11 Bring Big Video Updates

Adobe Air 3 and Flash 11 are set to bring 3D graphics to gaming (which I wrote up at GDN: Adobe Platforms Will Now have 3D Gaming Potential ), but there is more to it than that. There are also some interesting video performance expansions and boosters in all this . New Features In Flash Player 11 & AIR 3 Dozens of new features in Flash Player 11 and AIR 3 allow developers to deliver a new class of gaming and premium video experiences, as well as sophisticated, data-driven applications with back-end systems integration across devices, including the iPhone and iPad via AIR.

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Adobe Air 3 & Flash Player 11 Bring Big Video Updates

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