Xtranormal has been getting a lot of good press lately, and was even featured in a recent YouTube blog post about free and easy ways to create your own holiday video greetings.  But if that blog post were written today, it would come with a bit, fat warning for readers that Xtranormal is no longer free .  The company has announced a new pricing structure that puts most of their formerly-free services behind a pay wall. It’s a bit of interesting timing, since the company is riding a wave of good publicity.  NPR’s report says Xtranormal is over 2 million users strong now, having jumped up from its total in June of 500,000–likely propelled by the popularity of  Tiny Watch Productions’ iPhone vs HTC Evo video (warning: bad language in that clip).  Actually, this might be the perfect time to announce a pricing structure, with the company’s name in the headlines and new users surging. The pay scale is a points-based system, with users able to purchase blocks of 1200 points for a mere $10.  Different background scenery, characters, and other add-ons will each have their own set price in points ranging from 75 to 150.  It’ll also cost you 100 points just to publish your video–which is required if you actually want anyone else to see it

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Free Video Cartoon Animation Tool, Xtranormal, No Longer Free

ReelSEO’s Grant Crowell I interviewed a spokesperson from Amazon.com’s new online business, Amazon Studios to learn about the program’s new business model for discovering and paying new filmmaking talent with an eye on making big motion pictures. But do they plan to expand beyond feature length-films, and offer these same business opportunities and incentives to web-based video producers as well?

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Amazon Goes Hollywood With Amazon Studios – Filmmakers And Screenwriters Wanted

It’s Friday, which means I’ve got another batch of the week’s most popular viral videos for you, just in case you had too busy a week to keep tabs on the viral marketplace.  We’ll try to break each one down a bit to determine what we can learn from their example.  The hope, of course,

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Viral Video Lessons Round Up – Great Plays, Crude Jokes, & Another Creative Proposal

Every Friday I like to share some of the week’s biggest viral video hits with you.  I also like deconstructing them, trying to put our finger on what it was about each video that hit the viewing public just right enough to make them share it like mad.  Perhaps we can learn and hone our

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Viral Video Lessons Round Up – Rockets, Collaborations, & Camera Glitches

I returned this morning from a very successful eTail East conference, where I hosted a round-table discussion on Video SEO along with Bruce Turner, CEO of Pure Pearls.com. Bruce shared his video implementation experience, specifically the video SEO enablement process, with fellow online retailers. My takeaways were many but I noticed that there were few

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eTail East Roundtable Reveals Retailer Perspective On Video SEO

Once you’ve made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it’s time to start thinking about production.  And in online video production, there are really only two choices:  self-produce, or hire a professional.  This third edition of our Online

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Online Video Marketing Basics Part 3 – Self-Produce Or Hire A Professional?

Imagine that you needed to hire an attorney and you decided to search out one online.

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Video Marketing Tip for Attorneys – Offer Honest, Useful Information

ReelSEO’s Grant Crowell reports on the marketing strategy behind the self-made online music video by e-commerce video solutions provider, with their video titled “Video Filled the Shopping Cart.” (a takeoff on MTV’s first-ever video broadcast of “Video Killed the Radio Star” by the Buggles.)

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Video Filled The Shopping Cart Up – eCommerce Music Video

Video is becoming ubiquitous in corporate marketing – being used for communication with both external and internal audiences.

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A Professional Approach to Web Video – What Does a Producer Do?

Please join us tomorrow, May 5th at 11am Pacific, for our free webinar all about encoding video for the web.  If you are producing video for the web and have any questions about video compression, and/or want to learn how to encode high-quality video for the web, then this is the webinar for you. You’ve likely

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Free Webinar Tomorrow – Got Questions about Encoding Video for the Web?