I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own business. Video is arguably the most powerful of all online media choices we have today for persuasion. Last year I had the opportunity to cover the affect of persuasion in online video with Dr

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What Makes Them Click – 5 Reasons Online Video Is So Persuasive

Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven’t yet made the transition to video advertisers

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Online Video Advertisers Can’t Always Get What They Want In Pricing & Measurement

It’s like peanut butter and chocolate all over again.

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YouTube And TV Ads Are Better Together

IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our northern neighbors.

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The Great Canadian Online Video Advertising Boom is Coming

Wow, talk about an abundance of video ads. First, Google announced that it’s TrueView, a family of formats that give viewers choice and control over which advertisers’ messages they want to see and when, is now pushing 18 years of video ads per day .

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50% Of All In-Stream YouTube Video Ads Are Skippable

TubeMogul has released a new report today on the performance of real time bidding on video ads.

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Real Time Bidding On Video Ads All It’s Cracked Up To Be?

This just sounds bad.

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Qwilt Allows Network Operators To Determine Video Traffic, Maybe Even Charge Separately

The Web Video Marketing Council is conducting its second annual Video Email Marketing Survey to examine how marketing professionals are using online video, social media and, in particular, video email in their outbound marketing and communications efforts. We’d like your help and you’re invited to participate in the short online survey here .

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Is Video Email Marketing There Yet? Share Your Opinions

Let’s face it, Hulu’s current ad recommendation engine sucks. No matter what you tell it, it still shows you the same ads, and then just doesn’t give you the option of telling it to not show you those particular ads anymore. At least, that’s what it’s been in my experience anyway

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Hulu Ad Swap Gives Users More Control Over Which Ads They See

Photobucket pulled some numbers from their users of late to find out that mobile video uploads are continuing to soar. In fact, they have grown something like 300% in the past year (July 2010-2011).

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Mobile Video Soars: Half Of All Mobile Device Owners Shoot Video Once A Week