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Posts Tagged ‘ Research & Trends ’
A recent post over at Mediapost talked about how HTML 5 is going to completely rewrite the online video advertising landscape. I beg to differ because I, unlike many, don’t buy into all the hype surrounding everything and I’m too lazy to hop on all the bandwagons rolling by
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HTML5 Is Better Than Sliced Bread for Online Video Advertising!
My post last month about comScore’s metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I’m here again, this time hopefully my insightful commentary won’t bend time/space and make the entire article disappear again (which must be what happened last time). Once again those purveyors of prolific
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13 Billion Videos on YouTube for 135.7 Million Viewers in April
ScanScout’s new monthly report returns with some expanded coverage this time round including top categories, peak viewing hours and a whole lot more. NOTE: This article got eaten when I lost power at home. I’ve tried to recreate it in all its glory but it might be lacking somewhat.
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April 2010 Online Video Advertising Insights – Scanscout
Our pals at eMarketer (well not sure we’re exactly pals) have done some new research pertaining to how retailers see the value of online video panning out. From all indications, it seems to be quite good.
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E-Commerce Retailers Find Value in Online Video
Well, well, well. Some very cool data coming out this week from One Touch Intelligence, which is a provider of “intelligence solutions for companies in the communications industry.” They’ve done a study on American households and their entertainment viewing habits—with a specific eye toward Internet viewing. They actually only surveyed households that already watch Internet video,
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Households That View Online Video Devote 33% Of Entertainment Time To It
Please join us tomorrow, May 5th at 11am Pacific, for our free webinar all about encoding video for the web. If you are producing video for the web and have any questions about video compression, and/or want to learn how to encode high-quality video for the web, then this is the webinar for you. You’ve likely
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Free Webinar Tomorrow – Got Questions about Encoding Video for the Web?
On the heels of Apple’s news that it’s sold 1 million iPads in the first 28 days of release, I bring you insight from “The Long Tail“ author Chris Anderson on why tablets represent a new era of measurability for advertising (they can now track your activity online and offline). This week’s New Media Minute also features
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Tablets Represent a New Era of Measurability for Advertising
Sometimes events occur that force a writer like me to suddenly get personal. It’s like a blog version of the sitcom staple, the “very special episode.” For me, that event is the Nashville flood. If you haven’t heard about it, Nashville is largely under water today.
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How The Nashville Flood Demonstrated Online Video’s Power & Importance
Two big A’s continue their row. The latest round was fired by Apple CEO, Steve Jobs in a lengthy blog post entitled ‘Thoughts on Flash.‘ No it’s not some new memory technique or a way to save your childhood before old age strips you of it.
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Steve Jobs’ Flash Dance – Contradicts Self on Reasons for No Flash for Apple Mobile Platforms
LongTail Video, who made the JW Player, have acquired Bits on the Run. They can now begin offering a full range of video tools and management as well as an easily embeddable player. LongTail is well-known for the JW player, a Flash video player that can use FLV, H.264/MPEG-4, and even MP3. It features their build
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Bits on the Run Gets a Long Tail
