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Posts Tagged ‘ research ’
Wow, talk about an abundance of video ads. First, Google announced that it’s TrueView, a family of formats that give viewers choice and control over which advertisers’ messages they want to see and when, is now pushing 18 years of video ads per day .
Original post:
50% Of All In-Stream YouTube Video Ads Are Skippable
TubeMogul has released a new report today on the performance of real time bidding on video ads.
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Real Time Bidding On Video Ads All It’s Cracked Up To Be?
This just sounds bad.
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Qwilt Allows Network Operators To Determine Video Traffic, Maybe Even Charge Separately
The Web Video Marketing Council is conducting its second annual Video Email Marketing Survey to examine how marketing professionals are using online video, social media and, in particular, video email in their outbound marketing and communications efforts. We’d like your help and you’re invited to participate in the short online survey here .
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Is Video Email Marketing There Yet? Share Your Opinions
Let’s face it, Hulu’s current ad recommendation engine sucks. No matter what you tell it, it still shows you the same ads, and then just doesn’t give you the option of telling it to not show you those particular ads anymore. At least, that’s what it’s been in my experience anyway
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Hulu Ad Swap Gives Users More Control Over Which Ads They See
Photobucket pulled some numbers from their users of late to find out that mobile video uploads are continuing to soar. In fact, they have grown something like 300% in the past year (July 2010-2011).
Original post:
Mobile Video Soars: Half Of All Mobile Device Owners Shoot Video Once A Week
Video Search optimization If you perform a simple search on video search optimization, you will be bombarded with numerous articles. Video search optimization is a new bug that has bitten the world recently. Though it’s a new technique, still many companies have started using it aggressively to earn high ranking and more business
Here is the original:
Video Search Optimization Guidlines and Tips.
Television is still one of the most popular media outlets and advertisers will always want their products to be shown into the homes of millions each day. For older people this is the main way that they will be reached but for the younger generations there will be better ways to contact them. Some spend so much time online that it is this medium that will be most effective.
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10 Reasons Why YouTube Is Better Than TV For Marketers & Advertisers
I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% of affluent people who saw video ads then took an action after seeing said ad.
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Video Ads Are The Most Effective, Move 41% of Affluents to Take Action
Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance. The market for connected TVs with built-in apps for Netflix, YouTube and others is poised for massive growth in the next few years, while 60% of homes that have these apps are using them once a week already. This underscores the powerful position Netflix is in, but the company does face some challenges, and for all the details on the hurdles and opportunities check out this week’s New Media Minute.
More here:
Will Netflix Be Crowned The King Of The Living Room?
