In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as “social video return on investment, or ROI (You can read Part 1 and Part 2 here).  Click here to watch the video. Why “Viral Video” is Still a Misunderstood Marketing Strategy Either this is A) An advance photo of the 2011 Orabrush Christmas Special video production, or B) A risky move into the adult video market? With the Orabrush panel ‘Screw Viral Videos’ at Search Engine Strategies Chicago – Austin said that what they were trying to communicate from the title is that you don’t want to try to have some “smash-hit, out-of-the-park, one-time, one-hit wonder video.” Austin also mentioned in this video interview that unlike companies that are fixated on hopes of their video “going viral,” they’re focused on the qualitative as well as the quantitative of feedback from their videos

Go here to read the rest:
How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do.

Read the original: 
How To Measure ROI In Online Video To Help Ensure Success

Coincident TV, like Qoof, wants to make your video content more interactive.

See the original post: 
Behind-the-Scenes With Coincident TV – Tying Content Together in Creative, Interactive Ways

Today we get to find out a little bit more about how today’s marketers are employing video in their business, courtesy of a fascinating new study.  The study is from King Fish Media, Hubspot, and Junta 42, and you can see the full report here —there’s a quick registration process you need to complete before you’ll be allowed through to see the e-book, but it’s free.The aim of the study was to determine the many ways that marketers are using video, and which of those uses is most prominent.  More than half the respondents work in a business whose primary industry is advertising and marketing—people like you and me.  The rest of the polling group were s… Read more..

Read more here:
Education Is The #1 Reason Marketers Use Website Video

Keep rolling, rolling, rolling…out the new products! Brightroll teamed up with Vizu, Nielsen, InsightExpress and comScore to put together a series of new measurement products for its users.

See the original post here:
Brightroll Rolls Out New ROI Measurement Products

Due to the growing number of developers coming up with a variety of applications that extend its Analytics Service, Google decided to compile all of these apps into the new Google Analytics App Gallery .  The gallery currently contains around 32 interesting Google Analytics apps contributed by some of Google Certified developers and partners. The Google Analytics App Gallery has around 12 categories which include site audit, campaign management, content management and more

More here: 
Google Rolls Out Analytics App Gallery

Google has just released the latest version of the Google Chrome Beta , promising its most significant speed and performance boost to date. According to the Google Chrome blog, the new Chrome Beta version was benchmarked with 30 improvement on both V8 and SunSpider benchmark as compared to the previous beta channel version

Go here to read the rest:
New Google Chrome Beta Promises More Speed and Features

Starting June or July, the next time you use Google Books search and discover titles that you are interested to buy, you may soon do so right there and then on the Google Book search results page.  By then Google will have launched its new service, Google Editions which is actually Google’s take on electronic book distribution

See the original post here:
Google to Roll-Out Book Search and Buy Feature

Sometimes events occur that force a writer like me to suddenly get personal.  It’s like a blog version of the sitcom staple, the “very special episode.”  For me, that event is the Nashville flood.  If you haven’t heard about it, Nashville is largely under water today.

Read more here:
How The Nashville Flood Demonstrated Online Video’s Power & Importance

Search Engine Strategies Toronto returns to Toronto June 9 – 11th.  The largest annual search engine marketing conference and trade show held in Canada, SES Toronto is a must-attend event in the Canadian online marketing community.

Go here to see the original:
Attending SES Toronto Could Change Your Life