It’s virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out the enthusiasts.

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Automotive Social Media Marketing Relies On Online Video

Twitter announced changes in its privacy policies, which immediately raised concerns for freedom activists in addition to writers and reporters in other lands, who feel their ability to share stories, some that may be seen as ‘controversial’ by respective governments and authority figures, will be limited.  The reaction comes at a sensitive time for most Follow SEJ on Twitter @sejournal

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Twitter Actions Receive Seesaw Reactions

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us.

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Look At Your Viral Video, Now Look Back At Mine – What Helps Old Spice Succeed?

While I’ve been doing some prognosticating of late, I’m not the only one, nor am I probably the most informed, so it’s always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things to say and some of them, even lined up with what I said.

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VideoMind Predicts Top Online Video Trends Of 2012

Along with talking to people about online video advertising in 2011, I also asked around about how many thought the year went for online video in general.

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2011 Online Video In Review – Industry Leaders Reflect On The Year’s Trends

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest (custom thumbnails are the bane of the Playbook’s existence).  Overall, though, it tells video creators that they have a huge amount of control over whether their videos get seen or not.  If you have great content, you have to be proactive.  There’s a universe of content on YouTube and getting millions to watch one video means taking time to promote yourself. Below are the links to every single article covering the Playbook.

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The ReelSEO YouTube Creator Playbook Index

I am not a big fan of the new Facebook Timeline. I feel like my eyes don’t know which way to look and I can’t really quickly find what I am looking for, but I know that with time I will get use to it (I think).

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Click to expand the size Teens’ Cruel World of Social Networking by ZoneAlarm.com The social brand value of the world’s leading brands by Sociagility.com How Social Media Changed The Ad Game by MDGAdvertising.com Social Commerce Psychology by TabJuice.com Facebook Facts 2011 – by Woorkup.com a href=”http://www.searchenginejournal.com/wp-content/uploads/2011/12/Facebook-Facts-2011.jpg” rel=”lightbox”> Follow SEJ on Twitter @sejournal Follow SEJ on Twitter @sejournal

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5 Social Infographics We Liked This Week