While Netflix isn’t all the way back to highs pre-The Worst Price Hike of All Time, they pretty much got all those people back by the end of the year .  Maybe not the same people, but replacements anyway.  Thus Netflix ended 2011 with 24.4 million subscribers, just a touch off the 24.59 million they had before Netflix CEO Reed Hastings was branded One of the Most Awful Human Beings Ever last summer.  People realized, “Hey, this is still a really good deal,” and so the reports of Netflix’ early demise were greatly exaggerated.  This is not a surprise whatsoever. 610,000 New Subscribers Joined At The End Of 2011 No one doubts that the price hike was announced with the delicacy of a bowling ball’s introduction into a baseball game.  A lot of people were confused and hurt.  But, it’s not like Netflix’ service has a bunch of capable competitors.  Mainly, because premium content costs so much.  We heard rumors of Verizon wanting to get into the game last year, but those stayed rumors probably because the amount of dollar bills for content could stretch to the end of the universe and back, plus a firstborn.  Netflix still lost 13% of their profits last year, buying content and expanding their business around the world.

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Netflix Gains Most Of Its Subscribers Back, Still Hurting In Some Areas

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be saying “we have arrived.” Then again it could be saying, “The NFL is uber-greedy!” Streaming Video Ads For Super Bowl XLVI Set At $55 CPM Who would pay a rate so high that it is estimated to be around $20 higher CPM than the TV ads?

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Streaming Super Bowl Ad CPM Higher Than TV Ads

Alexei Oreskovic of Reuters reports that “roughly 60 hours of video is now uploaded to YouTube every minute.”  The company also told him that YouTube is streaming 4 billion online videos every day, a 25 percent increase in the past eight months. There was one other news nugget in Oreskovic’s “exclusive” story: Three billion YouTube videos a week are monetized. So, what does this mean to marketers

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60 Hours Of Video Is Now Uploaded To YouTube Every Minute

HTML5 is the future of video. Probably.

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Flash Video Isn’t Dead, It Just Pivoted

And you all thought that Verizon was just aiming to cover its own customers and network with content?

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Verizon Working On Video Content Delivery System

This week on the Reel Web we cover a story about a patent that Google recently updated about a marketplace for Google TV. The Google TV Marketplace will feature channel apps, possibly from YouTube, and may even be bundled together as a network for a premium fee

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Google TV Marketplace Turns YouTube Into TV – The Reel Web Episode 20

What will be noted about Netflix’ 2011 will be that poorly-handled price increase that sent people into mass hysteria.  What won’t be noted that much, but has way more impact, is that Netflix saw people stream like they’ve never streamed before in 2011 , and in the 4th quarter of last year those streaming hours hit 2 billion.  That’s a lot of movies and TV shows being watched instantly.  That’s money in the bank.  What it shows is that while Netflix and Reed Hastings made a colossal blunder with their price hike, the fact is, you still get a great service on the cheap, and that’s what matters most. Netflix To Have An Interesting 2012 As Well 20 million streaming subscribers in 45 countries watched 2 billion hours of content in Q4 2011 alone, and with increased focus on acquiring content and being available on almost any device, that should balloon in 2012, provided Hastings and co.

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Netflix Users Streamed 2 Billion Hours In The 4th Quarter of 2011

One thing that can have a major impact on the success of a small business is advertising. Obviously, there are many different forms that advertising can take

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Why Mobile Video Advertising Is Good For Small Businesses

Two weeks after Louis CK offered his downloadable streaming concert , “Live at the Beacon Theater” for $5, the experiment has now crossed the million-dollar mark .  A couple of days ago on CK’s website, he decided to tell everyone that he had made a million and what he was going to do with the money.  He even has a picture of his PayPal account showing the balance.  The questions raised by this successful venture become, “Do people copycat Louis CK in the future?” and “Can others be successful following Louis CK’s model?” Louis CK: Live At The Beacon Theater Hits A Million Bucks What is CK doing with the money?  On his website he says he’s splitting it up into 4 pieces: The first 250k is going to pay back what the special cost to produce and the website to build. The second 250k is going to his staff and the people who work for him.  Christmas Bonus! The third, 280k, is going to charity.  These charities include The Fistula Foundation, The Pablove Foundation, Charity: Water, Kiva, Green Chimneys. The remaining 220k will be his.  I love this explanation: Some of that will pay my rent and will care for my children.

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The Louis CK Online Video Experiment Is Now Worth A Million Dollars

Some very cool news today in the worlds of professional sports and online video, as NBC has announced they will stream this year’s Super Bowl online for free . While the network has been streaming their Sunday night games for some time now, this is the first time viewers can watch the Super Bowl online on a live stream. Watch The Super Bowl Online The networks alternate Super Bowl coverage (the ones with NFL contracts, at least–sorry ABC), and this year happens to be NBC’s year

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This Year Audiences Will Be Able To Watch The Super Bowl Online