Mark Robertson, the Founder of ReelSEO, and I will be speaking in the “Next Gen YouTube Marketing” session at SES New York , which will be held at the Hilton New York during March 19-23, 2012.  Since you can read what we have to say on that topic right here, right now, why would you want to travel in time to see and hear a couple of Men in Black reveal the secrets to the universe at the largest search and social media event of its kind? Excellent question.  The answer you’re looking for lies right here: Click here to watch the video.

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SES New York 2012: Three Key Reasons For Video Marketers & Producers To Attend

There are several services that let you customize the YouTube player’s embed code and the actual YouTube player itself. This week for our Creator’s Tip we give you a look at five such services, all varying in levels of complexity and different options that they provide.

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Add Links And Chapters To YouTube Videos – The Reel Web Creator Tip #22

This week’s online video news was dominated by web series talk. For instance, we have a retrospective on the BMW web series, The Hire, which was way ahead of its time

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The Weekly Online Video News Round Up – Web Series Edition

This week we answer a viewer’s question about how to make your videos interactive with pop-up videos, subscription links, clickable videos and such. First, create your video with whatever text, image, or video clip you want to be clickable in your video. Then, after it’s uploaded to YouTube, go to add those annotations respectively

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How To Make Interactive Videos With YouTube Annotations – The Reel Web Creator Tip Number Whatever

Going to a job interview can be nerve-wracking.  What will they ask?  How will I answer?  Do I have something in my teeth?  Job-Applications.com, a leading entry-level and first-time employment site, has published their entire online video library .  The videos consist of people who have been successful in landing jobs and they give away their secrets.  The site has select videos for certain kinds of businesses , but you can go straight to YouTube and their channel for playlists on fast food jobs, fashion retail, supermarkets, and department stores.

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Job Interview Site Posts Online Video Interview Tips On YouTube

With more and more people viewing videos on their mobile devices, it’s becoming more and more important for video producers to ensure that their content is optimized for mobile viewing. Not just in how the videos are formatted, the bitrate it uses, or the video dimensions, but in how we shoot and edit our video so it’s a positive experience on tiny Android, iPhone, iPod, and iPad screens and displays. Optimizing Videos For Mobile Viewers This week I give you 5 tips for how to edit and optimize your videos for viewing on a mobile device

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5 Tips For Optimizing Videos For Mobile Viewers – The Reel Web Creator Tip #20

This week in our look at the Reel Web we talk about how mobile viewers are watching our videos longer than desktop views are and how Facebook dominates Twitter in video sharing. Also, we review YouTube’s new “Slam” voting feature and what they’re doing to start fixing the publishing issue that’s all too common for content creators.

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Online Video Predictions For 2012 – The Reel Web Episode 20

A few weeks ago I got a chance to sit down with the President and Founder of Feed Company , Josh Warner. We talk a bit about how Feed Company began and what they’re up to with regard to video seeding, social media, video marketing.

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Creative Content Drives Engagement – Video Seeding With Feed Company’s Josh Warner

Any online marketing or SEO professional that dabbles in search work spends most of their time trying to help websites and other content claim a good ranking in the search results. We spend most of our time talking about that side of search as well.

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Search YouTube Like A Master With These YouTube Search Tips And Tricks

So what have we learned from The YouTube Creator Playbook over the past three months?  I’ll tell you what I got most out of it.  Being a success on YouTube requires more than making great content and simply uploading it to the site.  In fact, even those people who stumbled into YouTube viral success had some sort of help, perhaps they didn’t initiate it and do the work, but most of your big “overnight” sensations come from a video getting passed along through a circle of friends, someone big in the media notices it, and it booms from there.  But we know that most people will not have that kind of success track.  Most of the time, you have to earn it. In the final section of The YouTube Creator Playbook, social media finally makes its grand entrance.  Actually, it’s been there all along, hinted at, suggested…but this is where Facebook, Twitter, and the upstart Google Plus start coming in handy for more than, “Had a hamburger at McDonald’s today, wrote a check for child support, I hate Tuesdays.”  This is your personal interaction with all your friends, and your friends’ friends, and so on.  They can help crank up your videos’ views tremendously.  Social media is the instant Rolodex of the 21st Century.  You can share your videos instantly to everyone you know, and there is absolutely no reason not to use it if you want to be successful. The Playbook overview: Strategy : Leverage other social media to build viewership on your channel and engage with your audience in new ways.

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Your Video And Social Media–The YouTube Creator Playbook Conclusion