For a couple of months now, DirecTV has had a campaign poking fun at cable by presenting far-reaching and over-the-top scenarios where your life becomes a trash heap because you have cable.  For some of you, there is no difference between a satellite provider and a cable provider.  One might have more sports than another, another might have a couple of different channels, but all in all they seem the same.  However, what DirecTV is doing is responding to a disgruntled cable-watching public through their hilarious ads, showing that you do have a choice, and that cable isn’t the only way to watch pay TV. Breaking Down The DirecTV “Don’t” Ads The campaign began in January with “Don’t Have A Grandson With A Dog Collar:” Click here to watch this video. I think what I love the most about these ads is how the “logical conclusion” to the story becomes the reason to cut cable and get a dish.  With a straight-laced delivery from voiceover guy Robb Webb, “Don’t have a grandson with a dog collar” is the consequence of “When your cable is on the fritz, you get frustrated,” where traditional ads would have continued harping on the “unreliability” of cable.  The DirecTV ads, however, decide to take it to the next level.  It’s not just cable you have to worry about, it’s your entire life .

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DirecTV Finds Their Niche With Funny Anti-Cable Ads, And Charlie Sheen

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK’s biggest advertising channel, this seems fairly unbelievable.

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Online Video, Digital Advertising, & Storytelling For A New Generation

When I was at CES I was lucky enough to sit down with the crew from Starlight Runner who are doing great things in ‘transmedia’ campaigns to help brands achieve a wider reach for their products and projects. While we didn’t chat much about work in Vegas it did lay some groundwork so that we could sit down and talk about how and why a brand should look at a transmedia approach to marketing and more importantly, the online video role in such a campaign. What’s the first thing you look at when taking a property that is only video and expanding it into other forms of media?

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The Importance Of Online Video In Transmedia Campaigns – Starlight Runner’s Jeff Gomez

Here’s a tremendous way to get your ad money’s worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world.  Old Spice is known for Old Spice Man and the non sequitur commercials we all enjoy, but another, even crazier ad campaign is when they use muscular actor Terry Crews to shout and destroy things.  So Proctor & Gamble, which makes a million things, decided to marry sane Bounce and Charmin advertisements with the out-of-this-world antics of Old Spice, and decided to let Tim & Eric direct it. An Instant Viral Sensation That Advertises Two Products The ad will debut on TV on Monday, February 6, the day after the Super Bowl, but of course are currently available online.  But the other smart thing about these ads is that they get the attention afforded to Super Bowl ads without the cost.  Old Spice ads at this point don’t need a $3.5 million ad buy to get noticed. Here is the first ad for Bounce and Old Spice: Click here to watch the video

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Proctor & Gamble Sneaks 2 Ads Into 1 For Post-Super Bowl Old Spice Goodness

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign.

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How To Integrate Online Video Ads And TV Ads

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise.

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Content As Marketing – Video Advertising & Monetization With Machinima’s Allen DeBevoise

Advertisers’ main goal in online video is getting a relevant ad to the right kind of video so that the audience is more likely to watch it.  Another goal is to make an ad that can be shown all over the country (or world) but have specific information exclusive to each city.  The way an advertiser does that on TV is to make however many versions of that ad with new text that is needed.  Online, Eyeview uses a real-time technology that changes the text for relevancy wherever it might locate your IP address.  The company just landed $5.2 million in venture capital , and be prepared to see it everywhere. Eyeview Technology Is Pretty Amazing Of course, like always, when talking about technology such as this, seeing is better than reading: Click here to watch the video

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Eyeview Raises Over $5 Million, Personalized Video Ads Will Be Your Future

I polled the big brains in the industry to get their thoughts on how 2011 went down with regard to online video advertising, what they thought went as expected and what came out of the blue, what trends were strong and what will continue going on into 2012.

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2011 Online Video Advertising Year In Review – Industry Leaders Reflect

Interactive video ads was something I thought we would see a lot of in 2011 and, we did, just not up to the level I had expected.

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Christmas Day Interactive Video Ads 6x More Engaging Than Cyber Monday, Says Jivox

Miss America is doing something a little different this year, and it involves online video .  This time, all 53 Miss America contestants have a YouTube video showing off their skills, knowledge, and beauty, and they invite people to vote at the end of them.  Voting will count towards selecting the finalists.  And, like always, these women will interview, wear bathing suits and evening gowns, and show off talents.  The winner takes home scholarship money.  They really need to start making these women do some Survivor type stuff to really earn it.  We’d certainly watch more. Miss America Pageant Launches On YouTube My home state is Tennessee, so here’s Miss Tennessee’s Erin Hatley.  I’m sure you’ll find her quite pretty and talented: Click here to watch the video. And here’s a woman who knows viral videos, Miss Oregon’s Caroline McGowan is using the Old Spice model: Click here to watch the video.

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Voting On And Ogling Miss America Pageant Starts On YouTube