Here’s a tremendous way to get your ad money’s worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world.  Old Spice is known for Old Spice Man and the non sequitur commercials we all enjoy, but another, even crazier ad campaign is when they use muscular actor Terry Crews to shout and destroy things.  So Proctor & Gamble, which makes a million things, decided to marry sane Bounce and Charmin advertisements with the out-of-this-world antics of Old Spice, and decided to let Tim & Eric direct it. An Instant Viral Sensation That Advertises Two Products The ad will debut on TV on Monday, February 6, the day after the Super Bowl, but of course are currently available online.  But the other smart thing about these ads is that they get the attention afforded to Super Bowl ads without the cost.  Old Spice ads at this point don’t need a $3.5 million ad buy to get noticed. Here is the first ad for Bounce and Old Spice: Click here to watch the video

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Proctor & Gamble Sneaks 2 Ads Into 1 For Post-Super Bowl Old Spice Goodness

Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked.  Those movies have given way to Netflix recommendations, but it’s pretty much the same thing.  Recently, we’ve seen new films that know they have a niche audience advertise on YouTube and go On Demand before the movie even hits theaters.  It’s not new in this day and age, it just has become a lot more common. Tim & Eric’s Billion Dollar Movie and God Bless America Look For A Niche Audience Tim & Eric’s Billion Dollar Movie recently played at Sundance, and then it went to an On Demand service that also includes rental on iTunes and YouTube.  That’s something we’ll be seeing a lot of in the future.  Because frankly, a movie like Tim & Eric’s Billion Dollar Movie has very little chance of being a success in actual movie theaters.  I know in my neck of the woods, this movie is only going to get a special Friday and Saturday midnight showing when it finally does arrive in theaters, and then it will be gone. Here’s the trailer ( warning – it’s a red band trailer, with all the bad language, violence, and dirty stuff ): Click here to watch the video.

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Sometimes Movies Don’t Need A Big Screen, They Just Need Any Screen

A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individual creators) seeking to ignite their video marketing with a social kick

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FREE Social Video E-Book: The Social Video Blueprint

The first week of 2012 proved to be a strong one in the world of online video, as the new year did nothing to slow down the clever brands and amateurs piling up the views with creative videos. This week we have a few bloopers that captured viewers’ attention, some branded social video campaigns, a collection of repurposed video and collages, and a bit of a wild card category called Party Mix–which just so happens to contain my favorite video of the week. Let’s get on with the videos, shall we

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The Week’s Best Viral Videos & Video Marketing Lessons – Silverback Edition

Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don’t want to be the only guy in the online video world that doesn’t compile his own list of the year’s best videos

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After Much Consideration I Give You: The 32 Best Viral Videos Of 2011

One day, I hope, YouTube will make better filters for their site so that almost any search will be relevant to your needs.  For instance, the following is a list of videos that I had to use mad search skills to find.  You’d think two simple filters could be used on YouTube like “Most Views” and “By Year” but YouTube doesn’t have a “Yearly” filter.  They only have daily, weekly, and all-time filters.  That’s a curious omission.  Still, I endeavored to find those videos that come after the top 10 of 2011 , and I found some good results, some videos that were great that didn’t make the cut. With 37 million being the Top 10’s lowest view count, I looked for the ones that went just under that amount and came up with a comprehensive list.  There are probably some I missed, and I had to cut my own list off at 19 million views.  Still, this is fun viewing.  We have another Lonely Island video here, an awesome display of firepower from FPS Russia, a ton of musical parody and slapstick videos, and yes, a baby laughing at something we adults take for granted. This goes in somewhat of a particular order, but the view count can occasionally jump at a moment’s notice, so this is sort of the order I found them in.

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Videos That Didn’t Make The Cut – Other YouTube Hits From 2011

YouTube today announced YouTube Slam , a new “experiment” they cooked up with Google Research.

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YouTube Slam – YouTube To Aid Video Discovery With Weekly Head-To-Head Video Battles

Google typically puts out a lot of great year-end content related to their search engine product. It usually involves lists of the most searched phrases or stories throughout the year

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Relive 2011 With Amazing Google Video: Zeitgeist 2011 Year In Review

Sometimes it takes months and months, maybe even years, for a new YouTube channel to build up its audience. Other times, however, it’s clear that the creators have done their homework and kept their finger on the pulse of what’s hot in online video

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This Is How To Launch A YouTube Channel – EastMidWestMusic Shows The Way

Kardashian! Now that I have your attention, there’s a new Kourtney Kardashian web series on the way. Yes, Kourtney Kardashian is appearing in a new web series for E Online! called Kourtney’s Mommy Blog .  If you can’t get enough of the Kardashian family, or saying the name, “Kardashian” gives you peace (although I’m reticent to say it three times in front of a mirror), you can totally get into the world of mom advice as can only be delivered by the Kardashian clan.  You know, I just took a look at the first episode, and I can say for an absolute fact that Kourtney Kardashian knows a lot more about stylish kids’ clothes more than you do. The Kourtney Kardashian Web Series Here’s a picture of Kourtney Kardashian, who is pretty: As part of a companion series to E! Network’s Kim and Kourtney Take New York reality series, Kourtney’s Mommy Blog looks to give the motherly perspective of one of our culture’s most famous people.  Why is Kourtney Kardashian famous?  Because her sister Kim is.  Why is Kim famous?  She did a famous viral video with rapper Ray J that can still be seen today on YouT…oh, can’t be seen at all anywhere at any time on any website.

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Kardashians Invade Online Video – Kourtney Kardashian Web Series On The Way