Over the course of 2012, I’d like to discuss online movie trailers for upcoming major releases.  I’d like to see if a high view count translates into a big opening weekend.  I’d like to discuss the effectiveness of the trailers online.  I’d like to see if the studios are providing extra content online that builds excitement around the movie.  Here we are, it’s the first weekend in January, and I’d like to make a statement that I make with a lot of people: January is a garbage month for movies.  Holdovers from the previous year and movies getting dumped into a non-competitive weekend frame are the norm.  Every once in awhile, though, there’s a gem, and some buck the trend and become hits. The Devil Inside Has The Weekend Of January 6 All To Itself Let’s take a look at some of the trailers for The Devil Inside , a horror movie that kicks off the 2012 movie season.  First, we’ll take a look at the official trailer: Click here to watch the video. The official trailer has over 2 million views on YouTube.  It’s a pretty good trailer, filled with unexpected screams and body distortions.  It’s got the found footage feel, reminiscent of a similar movie called The Last Exorcism from 2010.  Horror movies have been doing this more and more as an effective technique, because it’s a lot scarier when you see a movie that looks like it might have real footage in it as opposed to a slickly produced, obvious Hollywood product.

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Online Movie Trailers For Friday, January 6 Include The Devil Inside

According to the Associated Press , Google is reportedly interested in helping a third-party company finance the purchase of competitor Yahoo. The company isn’t interested in owning Yahoo themselves, according to the report, but instead would assist another company altogether in making the purchase

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Google Reportedly Wants To Help Someone Else Buy Yahoo

With so many people getting news from so many sources, the giants of the medium have begun to lose a lot of their audience.  So now, you have giant corporations teaming up to combine their respective viewers into one large audience to be more attractive to advertisers.  Yahoo News and ABC News are now teaming up to create original series that will play on both of their sites , a potential audience of 100 million.   Yahoo & AOL Launch Newsmakers The first series is  Newsmakers , an interview show with George Stephanopoulos that launched today with a slam-bang opener: an interview with President Barack Obama that live streamed on both sites. This is the type of partnership that looks to combine the best of both brands: Yahoo’s reach to millions of people online, and ABC’s reputation as a major network with dependable news personalities.  Reach and dependability serves as catnip to advertisers.  Plus, what the two entities seem really excited about is being able to reach your mobile devices.  With this kind of reach, they get 25 million visitors a day.

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Yahoo & ABC Team Up To Deliver News With Web Series Like Newsmakers

Yahoo! was in online video, then they were out, then they were in and then out…and now, starting in about a month’s time, they’re all in again?

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Yahoo! Dives Into Online Video Again With All New Original Content

While there are only 30.2 million Indian Internet users who are watching videos, yet they are watching astounding numbers of videos. They are consuming on average 58 videos each totaling about 5 hours per month

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India Watched 1.7B Online Videos in January, UK Leads in Time Per Viewer

Techcrunch is reporting that Yahoo Video is making some major changes in the wake of the company”s layoffs this week.  Specifically, they seem to be doing away with user-generated content altogether.  The upload utility is gone, and users are seeing a special message at the top of the page.

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Goodbye Yahoo Video Uploads – Yahoo Shifts Away From User-Generated Video Content

Since we talk about SEO, I figured we should talk about the search engines so you know where to focus (Google) and where you can sort of skip (AOL). Now, I find it odd that this report from comScore is five times longer than the new Video Metrix which has just two charts in it

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ComScore October 2010 Search Engine Rankings – Google Maintains Lead, Duh

If you care at all about having your content ranked well on search engines, then you’re probably familiar with the concept of keyword research.  At least, I hope you are.

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Yahoo’s New Keyword Research & Comparison Tool, Clues, Is Google Trends With A Kick

YouTube , once just the second largest search engine has now snuck up and tapped Yahoo! on the shoulder, sneaking past them in the latest Internet Top Sites report. Maybe, they got a helping hand by their life partner, Google, who knows.

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YouTube OverTakes Yahoo For 3rd Most Visited Site On The Web

Google has rolled out to the general public a new design/layout for their results page, and it’s just as much like Bing as it was back when they were testing it back in January (there were rumors at the time that this was rolling out live for everyone, but it appears that a few more

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Google’s New Bing Look For Search Result Pages Goes Live