This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product.  Subjective product.  And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the movie theaters that get blamed.  I could go for a million or so words about that topic, but we’re talking about online video here.  And so far, the views on YouTube have shown somewhat of a trend for how much money the movie will make over its opening weekend. Chronicle Has An Enviable Marketing Blitz Behind It We talked about Chronicle last week .  Fox got some YouTube stars to do some videos for them, and they got Thinkmodo once again to help them out (see below).  The awareness of Chronicle is pretty high.  It’s making a bold move to release on Super Bowl weekend, one of the biggest garbage dump weekends of the year.  First, let’s take a look at the official trailer, which has nearly 8 million views: Click here to watch the video. A 60-second TV spot also has gathered over 6 million views: Click here to watch the video

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Online Movie Trailers For Friday, February 3: Telekinesis, Saving Whales, & Life After Harry Potter

The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.”  The channel will showcase “Off Duty,” a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal’s Saturday paper. Hosted by Wall Street Journal reporter Wendy Bounds, “Off Duty” will offer on-demand content from many of its namesake’s features, as well as other culture coverage from the Journal – from food to fashion, music and movies, travel to tech.

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Wall Street Journal Launches ‘Off Duty’ YouTube Channel

Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked.  Those movies have given way to Netflix recommendations, but it’s pretty much the same thing.  Recently, we’ve seen new films that know they have a niche audience advertise on YouTube and go On Demand before the movie even hits theaters.  It’s not new in this day and age, it just has become a lot more common. Tim & Eric’s Billion Dollar Movie and God Bless America Look For A Niche Audience Tim & Eric’s Billion Dollar Movie recently played at Sundance, and then it went to an On Demand service that also includes rental on iTunes and YouTube.  That’s something we’ll be seeing a lot of in the future.  Because frankly, a movie like Tim & Eric’s Billion Dollar Movie has very little chance of being a success in actual movie theaters.  I know in my neck of the woods, this movie is only going to get a special Friday and Saturday midnight showing when it finally does arrive in theaters, and then it will be gone. Here’s the trailer ( warning – it’s a red band trailer, with all the bad language, violence, and dirty stuff ): Click here to watch the video.

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Sometimes Movies Don’t Need A Big Screen, They Just Need Any Screen

Because YouTube has Google money to spend, the online video destination has an attractive place for people who are already in show business or hope to launch an entertainment career.  Recently, the defection of Food Network’s Bruce Seidel to Electus’ unnamed new YouTube food channel , set to debut in July, hit the news wire and it brings up an interesting question.  Are we going to be seeing executives, already entrenched in TV, defecting in large numbers over the course of this year?  With online video sites seeing numbers that rival cable networks in viewership, I don’t think that’s a stretch.

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Food Network Executive Jumps To YouTube: A Sign Of Things To Come?

Online videos are the new Super Bowl ads… kind of

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Honda Puts Ferris Bueller Super Bowl Commercial Online Early & It’s… Lame?

This week on The Reel Web we share with you guys several updates that have happened on YouTube that were overlooked, as well as a complete overhaul that’s coming to Vimeo’s website sometime soon. We also discuss YouTube’s new announcement of having 60 hours of video uploaded to their site every minute and we go a bit more in-depth with a statistic that Revision3 pointed out in one of their recent blog posts and how lean-back viewers might affect video engagement. Click here to watch the video

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How Lean-Back Viewers Affect Your Video Engagement – The Reel Web Episode 24

After YouTube’s latest updates yesterday to the Browse page, many of you probably spent some time casually playing around with it to see what’s new. If you did, you might have come across some of the selections in this week’s round up of the best viral videos

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The Week’s Best Viral Videos & Video Marketing Lessons – Singing Obama Edition

Do you like to browse YouTube videos? I use the Browse page at YouTube an awful lot–it’s one of the ways I’m able to stay on top of what’s happening in online video. And I’ve had some personal issues with the layout and design for some time.

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Browsing, Editing, & Managing YouTube Videos Just Got A Little Easier

Google obviously wants Google Plus to do very well.

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Now You Have No Choice But To Sign Up For Google Plus

This is just a quick note, mostly because there just aren’t a lot of details to share with this story–but it’s still pretty cool news. Google engineer and Google Plus team member, Shana Gitnick, has shared a new Google+ feature that should make video fans happy: the ability to record a video with your webcam and share it on Google Plus with the click of a button. So now instead of syncing a YouTube video or uploading a video from scratch..

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Record & Share Video From Your Webcam Directly On Google Plus