YouTube is wrapping up their wonderful “Tips for Partners” blog series, and I’m sad to see it winding down, because it’s been fantastic.  Their last installment said the series would “run several weeks,” but now it’s ending after a total of four.  After covering a host of tips related to the use of YouTube services

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YouTube Marketing Tips For Partners: Engage The YouTube Community For Audience Growth

YouTube knows that their future success lies in the success of their current users.  If they want to be profitable, they need all their users to do well and enjoy the experience—not just the viewers, but the advertisers and partners as well.  If YouTube video creators get more views for their content, then YouTube is

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YouTube Marketing Tips For Partners: Use Annotations & Playlists To Get More Views

Chris Anderson, the curator of nonprofit organization TED, has written an op-ed piece today at CNN.com, and I think it’s well worth a read.  Titled “The Secret Power of YouTube,” it’s a bit of a defense of the online video portal, but it’s much more than that too.  It’s a defense of online video as

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How Web Video & YouTube Are Driving A New Age Of Innovation

Most Internet users don’t stop and think about how the web works.  They just turn on the computer, fire up a browser, and start surfing all that amazing content.  But if you’ve worked in web development, online marketing, or any tech-related field, you know there’s a lot more that goes into it. And YouTube is

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How Does YouTube Work? Time Warner Infographic Breaks It Down

I’ve been following the Life in a Day project for some time now, because it’s incredibly fascinating to me.  The project—a joint venture between YouTube and Hollywood producer Ridley Scott—asked YouTube users to film upload footage of themselves going about their normal daily routine, and aims to use the submitted videos to create some kind

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YouTube & Ridley Scott’s Life In A Day Project Releases Raw Submission Footage

To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals?

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YouTube & E-Commerce – Does Uploading Product Videos To YouTube Cannibalize SEO?

For some time now, “moving to L.A. to break into the movie business” has been the clichéd pipe dream for most creative young Americans.  I live in Nashville, and I can tell you that a close second is “moving to Nashville to become a country music star.”  But the digital world may be changing all that.  In a few years’ time, the most common pipe dream might very well be “starting my own YouTube channel and making a six figure income,” if it’s not already.A new study by TubeMogul —a leading video advertising and analytics platform—reveals that there are at least 10 YouTube stars making an annual income of $100,000 or greater.  The study covered t… Read more..

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YouTube Stars Making Big Money – What We Can Learn From Them?

Everyone’s embracing YouTube these days, from Tennessee gubernatorial candidates to accidental local news stars to car companies.  And now even 80’s action star Sylvester Stallone has embraced YouTube, by destroying it.

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Stallone Blows Up YouTube, Shows Impressive Online Marketing Chops

If you were browsing YouTube yesterday, you probably noticed some lag.  You might have even noticed some scary-looking (and Google-branded) 503 errors like I did.  Well, YouTube has officially acknowledged the issue and says they’re working on it.  They didn’t say what it was, of course, but they did rule out one suspected reason:  Old

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Old Spice Man Takes All Internet Marketers To School

YouTube is clearly very high on video captioning.  They’ve continued over the last few years to roll out and refine services for captioning—including an auto captioning service we wrote about back in March.  And now they’ve created a badge of sorts for the various vendors that sell captioning services to video creators.

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YouTube Ready – Seal Of Approval For Trusted Video Captioning